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JOURNAL

 Faculty NameArticle TitleJournal NameVol.IssueIssn No.YearMonth
1. Dr K MaranEmpowerment of Rural Entrepreneurs and Influencing Factors for Performing Business in India.International journal of Accounting and Business Finance(ABDC72021
2. A Study On Factors Influencing Employee Job Satisfaction In Automobile Industries In Kanchipuram DistrictElementary Education Online2012020December
3. Asian Stock Markets Integration-An Empricial ApproachJouranl of Emerging Technologies and Innovative Research JETIR842349-5162.2021April
4. Buying preference and behavior patterns of Small Car Owners segment in Chennai CitySambodhi(UGC Care)4412249-66612021January- March
5. Work life balance of women employees in manufacturing sector with respect to madras export processing zone (MEPZ), vol:83,pp:7469 7475,ISSN:0193 4120Test Engineering and Management830193-41202020February
6. Influence of brand name on car purchase decision with special reference to Chennai South ZoneInternational Journal of Business Intelligence and Innovation,112348-47082020March
7. A study on factors influencing employee job satisfaction in automobile industries in Kanchipuram districtElementary Education Online2012020December
8. Application of Neuro Mareting Techniques InFmcg Products AdvertisingElementary Education Online2012020December
9. E-service quality models: a literature reviewInternational Journal on Global Business Management and Research1022278-84252021October
10. An Association of Education and Income with Convenient Payment Mode in the E-tail industry during PandemicInternational Journal of Management Research and Social Science832394 – 64072021August
11. Consequence of Customer Loyalty: Repurchase Intention,Fundamental & Comparative Research,762277-7067.2021June
12. Determination of e-service quality dimensions: An exploratory Factor Analysis,Turkish Online Journal of Qualitative Inquiry,1276945 – 69502021July
13. Impact of Privacy and Security on Customer Satisfaction in Online Shopping in India,ANVESAK1140378 – 45682021Jan - June
14. Dimensions of E-Learning service quality in India: A Conceptual Study,ADALYA JOURNAL1011301-27462021January
15. Portrayal of Women in Advertisements With Reference To Body Image: ContentEuropean Journal of Molecular & Clinical7102515-8260
16. Analysis Of Magazine Advertisements,Medicine2020October
17. A Study on Antecedents of Repeat Buying intention towards E-tailing in India,TEST Engineering and Management Journal830193-41202020June
18. Dr.L.ArunachalamAn Empirical Investigation Of Wage Discrimination Among Construction Workers In IndiaElementary Education Online2012020December
19. Customer Satisfaction Towards Online Buying BehaviourElementary Education Online2012020December
20. An Empirical Study Of The Behaviour Of Indian Investors, With Special Reference To Loss Aversion And AnchoringElementary Education Online2012020December
21. Dr.V.AnbazhaganA study on financial ratio analysis of planys technologies pvt. LtdElementary Education Online2012020December
22. A study on receivables management with reference to carborundum universal ltdElementary Education Online2012020December
23. Study on post purchase behaviour with reference to chillersElementary Education Online2012020December
24. Dr V SasirekhaE-Service Quality Models: A Literature ReviewInternational Journal On Global Business Management And Research1022278-84252021October
25. Statutory compliance at proconnect supply chain solutions ltdElementary Education Online2012020December
26. An Association Of Age With Purchase Frequency In E-TailingElementary Education Online2012020December
27. An Association Of Education And Income With Convenient Payment Mode In The E-Tail Industry During PandemicInternational Journal Of Management Research And Social Science832394 – 64072021August
28. Consequence Of Customer Loyalty: Repurchase Intention,Shodhsamhitha: Journal Of762277-7067.
29. Fundamental &Amp; Comparative Research,2021June
30. Determination Of E-Service Quality Dimensions: An Exploratory Factor Analysis,Turkish Online Journal Of Qualitative Inquiry,1276945 – 69502021July
31. Impact Of Privacy And Security On Customer Satisfaction In Online Shopping In India,Anvesak1140378 – 45682021Jan - June
32. Dimensions Of E-Learning Service Quality In India: A Conceptual Study,Adalya Journal1011301-27462021January
33. Portrayal Of Women In Advertisements With Reference To Body Image: ContentEuropean Journal Of Molecular &Amp; Clinical7102515-8260
34. Analysis Of Magazine Advertisements,Medicine2020October
35. A Study On Differences In Purchase Frequency For Social Commerce With Special Reference To Education Background
36. A Study On Antecedents Of Repeat Buying Intention Towards E-Tailing In India,Test Engineering And Management Journal830193-41202020June
37. Dr.V.Hemanth KumarA Study on Performance Appraisal of Information Technology ProfessionalsElementary Education Online2012020December
38. Dr K SoundarapandianAn Empirical Assessment Of Corporate Social Responsibility In Banking Industry: Construct Development And Validation1132237-07222021April
39. A Study On Impact Of Advertisement On Buying Behaviour With Reference To Peeyesyem HyundaiElementary Education Online2012020December
40. Analyzing The Awareness Level Of Digital Marketing Promotion – A Study With Reference To Webboombaa Pvt LtdElementary Education Online2012020December
41. Evaluation Of Clearance And Forwarding Process With Reference To Ryan Logitech Private Limited – A StudyElementary Education Online2012020December
42. An Empirical Analysis On Fibonacci Theory With Reference To Crude Oil In Commoditty MarketElementary Education Online2012020December
43. Dr B Venkateswara PrasadAn Exploratory Analysis Of Process Improvment Through War ForgingsInternational Journal Of Humanities, Law & Social Science8102021
44. Dr R SureshAn Exploratory Analysis Of Process Improvment Through War ForgingsInternational Journal Of Humanities, Law & Social Science8102021
45. A Study OnFinancialperformance Analysis With Reference To Super Auto Forge Pvt LtdElementary Education Online2012020December
46. E-Business Model for Rural MarketElementary Education Online2012020December
47. A study on stress management among employees working in auto componentsindustriesElementary Education Online2012020December
48. Dr S SankarEmpowerment Of Rural Entrepreneurs And Influncing Factors For Performing Business In India.International Journal Of Accounting & Business Finance.Volume7Special IssueIssn-2448-98752021
49. A Study On Recruitment And Selection Process For Hiring The Potential Employees In Apollo HospitalsElementary Education Online2012020December
50. A Study On Investor Perception Towards Systematic Investment Plan With Reference To Navia Markets Ltd, ChennaiElementary Education Online2012020December
51. Dr V DhayalanStudy On Price Discovery Of Selected Indian Agriculture Commodity With Special Reference To NcdexIJAIR842394- 77802021November
52. A study and analysis of work stress management among software employeesElementary Education Online2012020December
53. A Study On Customer Satisfaction Towards Online Shopping In Retail IndustryElementary Education Online2012020December
54. Mr K MuruganA Comparison Of Lumpsum And Systematic Investment Plan With Reference To Axis Mutual FundSolid State TechnologyVolume 63Issue-2s,2577-25842020
55. A Study On Quality Of Work life Of Employees At Tvs Automobile Solutions Pvt.LtdElementary Education Online2012020December
56. A study on relationship between organisational climate and job satisfacation with special refrence to annai thread toolsElementary Education Online2012020December
57. Modus Operandi Evolvement Of Select Process In Forging IndustryInternational Journal Of Humanities, Law & Social Science8102021
58. A Study On Impact Of Social Media On Online Shopping Behaviour Of YoungstersElementary Education Online2012020December
59. Dr Usman Mohideen K SA Study On The Effect Of Advertisement On Consumer Brand PreferenceElementary Education Online2012020December
60. An Empirical Analysis On Role Of Job Satisfaction On Organisational Commitment With Reference To Teaching Faculties In Private CollegesElementary Education Online2012020December
61. An Exploratory Analysis Of Process Improvement Through War ForgingsInternational Journal Of Humanities, Law & Social Science8102021
62. Dr Usman Mohideen K SNeutralizing the Disparities Between Curriculum And Industry Expectation – With Special Reference To Management Graduate’s Perception Towards Future Employment MarketInternational Journal Of Future Generation Communication And Networking1332020September
63. Dr R JeyalakshmiModus Operandi Evolvement Of Select Process In Forging IndustryInternational Journal Of Humanities, Law & Social Science8102021
64. Impact Of Interest Rate And Inflation In Stock Price Of Fmcg Companies
65. A Study On Anxiety Regulation Of Male Cricketers Using Jacobson Deep Relaxation MethodIndian Journal Of Physical Education, Sports & Applied Sciences111;2455-0175(E)2021January
66. Dr P VenkateshA Study On Technical Analysis Using Candlestick Pattern Of Selected Large Cap Stocks Listed In National Stock Exchange (NSE), India With Reference To Steel Sector.GSI Journals Serie B: Advancements In Business And Economics322651-25802021June
67. A Study Ondigital Marketing Strategies Of NX techpro Technology Private LimitedElementary Education Online2012020December
68. A Study On The Weak Form Efficiency Of Metals & Mining Sector In BSENatural Volatiles & Essential Oils842148-96372021October
69. A Study On Technical Analysis Of The Commodity Market With Special Reference To Gold And SilverNatural Volatiles & Essential Oils842148-96372021October
70. A Study On School Children’s Perception Towards Frequency 0f Visits And Selection Of Junk Food Retail Chain StoreNatural Volatiles & Essential Oils852148-96372021October
71. Study On Price Discovery Of Selected Indian Agriculture Commodity With Special Reference To NCDEXInternational Journal Of Advance And Innovative Research832394-77802021October
72. A study on customer satisfaction towards home loan with reference to vellore districtElementary Education Online2012020December
73. A study on workingcapital management with reference to cooperative urban bank limitedElementary Education Online2012020December
74. A Study On Employee Welfare Measures With Reference To Kawman Pharma Private LimitedElementary Education Online2012020December
75. Dr.S.DineshKumarA study on brand Awarness about Hanon system pvt ltdElementary Education Online2012020December
76. A study on employee satisfaction with reference to rane brake lining pvt ltdElementary Education Online2012020December
77. Ms.V.ManjulaEmployee Turnover In Information Technology Industry – An OverviewElementary Education Online2012020December
78. A Study On Customer Perception Towards Media With Reference To Times Of IndiaElementary Education Online2012020December
S.NoName Of The FacultyTitle Of ArticleJournal NameVolIssueIssn (Online)Issn (Print)Pg.NoYearMonth 
1Dr.K.MaranAn Overview On Export Of Cashew Nuts From IndiaShankya International Journal Of Management & Technology710975-3915117-1262018August
2Advertising Foods To ChildrenM- Infiniti-Journal Of Management1320973-719737-452018July
3A Study On Pricing Strategies With Reference To Tapco PneumaticsSankhya International journal of Management and TechnologyVol-730975-391555-602018October
4Impact Of Various Financial Indicators On Profitability Of Selected Steel Companies In IndiaM-Infiniti Journal Of Management1210973-719773-79.2018September
5A Study On Customer’s Satisfaction On Affiliate Marketing In E-Commerce Business With Reference To Chennai CityInternational Journal Of Pure And Applied Mathematics311314-3395735-7432018September
6An Empirical Evaluation Of Interdependence Between Underlying Factors Directing Consumer’s Response Creation And Media Advertisement-A Special Focus On Consumer Packaged Goods In South Indian StanceInternational Journal Of Mechanical And Production Engineering Research And Development832249-6890985-9912018October
7A Study On Impact Of An Affiliate Marketing In E-Business For Consumer’s PerspectiveInternational Journal Of Engineering And Technology1022319-8613471-4752018Novemberr
8Determinants Of Factors Influence To Purchase The Branded Laptop On E- CommerceAsian-African Journal Of Economics And Econometrics8193-99.2018Novemberr
9An Empirical Study On Factors Influencing Consumer Satisfaction: A Study In Relation To Branded Shirts”International Journal Of Mechanical And Production Engineering Research And Development832249-6890,1644-1649.2018Novemberr
10Potential Market Identification For Petroleum Coke In South IndiaM-Infiniti- Journal Of Management121Issn 0973-7197198-2052018June
11A Study On Effectiveness Of The Monthly Magazine And Improve Its Utility With Reference To Sona Comstar Private LimitedSankhya International journal of Management and TechnologyVol-730975-391561-672018October
12Dr.V.SasirekhaFacilitative Role Of Social Commerce In Consumer Decision Making With Special Reference To E-TailingAjanta – Multidisciplinary Quarterly Research Journal812277 57302019Jan - March
13A Study On The Influence Of E Service Quality Towards Customer Loyalty With Special Reference To E Retailers In IndiaAjanta – Multidisciplinary Quarterly Research Journal812277 57302019Jan - March
14Work Life Balance Of Women Police - A Conceptual Study, Academica Journal Of C.M College, Dharbhanga, Bihar62321-97341062018Jan - June
15Dr V SasirekhaWomen In Advertisements – A Perceptual StudySankhya International Journal Of Management And Technology
16Dr V SasirekhaAdvertising And Society – Empirical Analysis With Reference To AgeSankhya International journal of Management and TechnologyVol-730975-3915147-1532018October
17Dr.V.Hemanth KumarTalent Acquisition Of Mechanical Engineers With Reference To Engineering Enterprises – A Critical InvestigationInternational Journal Of Civil Engineering And Technology(Ijciet) Issn: 0976-6308, Pp-1970-1974.Vol (9)Issue 11Issn: 0976-63082018November
18Study On Job Satisfaction Of The Mechanical Engineering Professionals With Reference To ChennaiInternational Journal Of Mechanical Engineering And Technology(Ijmet)Vol (9)Issue 11Issn: 0976-63402018November
19Dr V Hemanth KumarA Study On Retailers Satisfaction Towards Various Brands Of Cements With Reference To ChennaiSankhya International journal of Management and TechnologyVol-730975-3915131-1402018October
20Dr.K.Soundara PandiyanMarital Status And Stress Level: A Study With Reference To Women Employees In It SectorManagement ReviewVolume 10Issue 10975-7988Jul-162019Jun-19
21Influence Of Customer Perceived E-Service Quality On Satisfaction And Purchase Intention With Reference To Online Shopping- A StudyInternational Journal Of Management, Technology And EngineeringVolume 9Issue 52249-7455698-7102019May-19
21Job Satisfaction Affirms Employee Retention – An Empirical Study With Reference To Cement IndustrySuraj Punj Journal For Multidisciplinary ResearchVolume 9Issue 52394-2886121-1302019May-19
22A Study On Impact Of Students Perceived Service Quality On Brand Performance Of Self Financing Engineering InstitutionsInternational Journal Of Society Systems ScienceVolume 11Issue 11756-252x2019Feb-19
23Effects Of Workplace Fun On Employee Behaviors: An Empirical StudyInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Volume 8Issue 32249-68902018Dec-18
24Impact Of Gst On Automobile Sector In India – A StudySankhya International Journal Of Management And Technology
25An Evaluation Of Nifty Pse Index Movements Through Fibonacci Series - A StudyAsian Journal Of ManagementVolume 9Issue 22321-57632018Jun-18
26Dr K SoundarapandianIndia’s Export Performance: Trends And ImplicationsSankhya International journal of Management and TechnologyVol-730975-3915154-1602018October
27Dr.B.Venkateswara PrasadRolling Resistance In Passenger Vehicle TyresInternational Journal Of Mechanical Engineering And Technology (Ijmet)913510–5152018December
28Customer Satisfacton Towards A Retail OutletSankhya International Journal Of Management And Technology
29Customer Satisfaction Towards Online Buying BehaviourSankhya International journal of Management and TechnologyVol-730975-391501-Jun2018October
30Dr.R.SureshRolling Resistance In Passenger Vehicle TyresInternational Journal Of Mechanical Engineering And Technology (Ijmet)913510–5152018December
31Mechanical Engineers Satisfaction Towards The Implementation Of Internal Certification913516-5202018December
32A Study On Impact Of Select Time Tracking Tools In Software Project DevelopmentAjanta81Issn 2277-5730149 – 1542019March
33A Study On Service Providers Perception With ReferenceSankhya International journal of Management and TechnologyVol-730975-391546-552018October
To App Based Domestic Appliance Service Providers In Chennai
34A Study On Employee Engagement With Reference To SelectSankhya International journal of Management and TechnologyVol-730975-391525-322018October
Alloy Manufacturing Industries In Chennai
35Dr.S.SankarA Study On Behaviours Of Investors With Reference To Capital Market In ChennaiInternational Journal Of Mechanical And Production Engineering Research And Development(Ijmperd)Vol.8, Special IssueIssn(E):2249-8001Issn(P):2249-6890939-9452018December
36A Study On Employee Engagement With Reference To Select Alloy Manufacturing Industries In ChennaiSankhya International journal of Management and TechnologyVol-730975-391525-322018October
37Dr S SankarA Study On Inventory Management With Reference To Minda Sai Pvt Ltd.Sankhya International journal of Management and TechnologyVol-730975-391575-842018October
38Dr.L. ArunachalamA Study On Fiscal Appraisal With Reference To Sriman Madhwa Sidhantaonnahini Permanent Nidhi Limited (S.M.S.O)Sankhya International Journal Of Management And Technology
39Dr.V.DhayalanImpact Of Profit Earning Per Share And Dividend On Equity Performance On Select Steel Sector Using Discrimination AnalysisInternational Journal Of Mechanical And Production Engineering Research And Development8Special2249-80012249-6890998-10072018December
40Saving Habit And Investment Preference Of Government School Teachers In Vellore DistrictInternational Journal Of Mechanical And Production Engineering Research And Development8Special2249-80012249-6890922-9262018December
41Mr.K.MuruganA Study On Customer Perception Towards Mugi Ultra Liquid DetergentJournal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890978-9842018December
42Dr.K.S.Usman MohideenA Study On Effectiveness Of Employee Retention Through Employer Branding, Employee Engagement And Development – With Reference To Information Technology IndustryInternational Journal Of Management, Technology And Social Sciences122637-127867-722019May
43Qwl In Die Casting Industry – An Emprirical AnalysisSankhya International journal of Management and TechnologyVol-730975-3915107-11122018October
44Nexus Between New Age Marketing Tools And Buying Behavior Of Echo BoomersInternational Journal For Research In Engineering Application And Management522454 915096-1002019May
45Issues And Challenges In Container Handling – An Empirical StudyInternational Journal Of Management And Technology952249-74552727- 27322019May
46Erp Implementation Issues And Challenges In Construction IndustryJournal Of Emerging Technologies And Innovative Research652349- 5162142-1462019May
47An Analytical Model For Supplier Selection Using Fuzzy Inference System352395 - 12601-Aug2019May
48An Empirical Analysis To Measure Determinants Of Consumer Based Brand Loyalty Towards Fast Moving Consumer Goods Industry In India – With Special Reference To Selected Metropolitan CityInternational Journal Of Business Intelligence And Innovation22348 470518-262019February
49A Study On Impact Of Select Time Tracking Tools In Software Project DevelopmentInternational Multidisciplinary Quarterly Research Journal Ajanta812277- 5730149- 1542019January – March
50An Empirical Evaluation Of Interdependence Between Underlying Facets Directing Consumer’s Response Creation And Media Advertisement – A Special Focus On Consumer Packaged Goods In South Indian InstanceInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)832249 - 80012249 – 6890985 - 9912018December
51A Study On Container Handling With Reference To Select Container Freight StationsSankya International Journal Of Management And Technology729753915229- 2392018October
54Dr.R.JeyalakshmiNexus Between New Age Marketing Tools And Buying Behaviour Of Echo BoomersInternational Journal For Research In Engineering Application & Management(Ijream)52Issn:2454-915096-1002019May
55A Study On Impact Of Profit, Earning Per Share And Dividend On Equity Performance On Select Steel Sector Using Discriminant Function AnalysisInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
56A Study On Customer Perception Towards Mugi Ultra Liquid DetergentInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
57Marketing Strategies For PetcokeSankhya International Journal Of Management And TechnologySankhya International journal of Management and TechnologyVol-730975-39152018October
58Mr.P.VenkateshA Study On EmployeeSankhya International journal of Management and TechnologyVol-730975-3915122-1302018October
Welfare And Benefits With Refrence To Kerry Indev Logistics Pvt.Ltd
59A Study On Defect Reduction Using Six Sigma With Reference To
Sfp Sons India Private Limited
60Saving Habit And Investment Preference Of Government School Teachers In Vellore DistrictInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
61Mr.S.DineshkumarImpact Of Demonetization On Agriculture Sector In IndiaSankhya International journal of Management and TechnologyVol-730975-391533-462018October
62A Study On User Experience In Online Banking – ASankhya International journal of Management and TechnologyVol-730975-391514-252018October
Behavioural Analysis With Respect To Altimetrik
63Impact Of Demonetization On Agriculture Sector In IndiaSankhya International journal of Management and TechnologyVol-730975-391533-452018October
64Enablers For An Academician - An Employee EmpowermentSankhya International journal of Management and TechnologyVol-730975-3915107-1122018October

Publications – Journals:

S.NoFACULTY NAMEPUBLICATIONS
1Dr. K. MARANClick here to View
2Dr. L. ARUNACHALAMClick here to View
3Dr. V. ANBAZHAGANClick here to View
4Dr. V. SASIREKHAClick here to View
5Dr. V. HEMANTH KUMARClick here to View
6Dr. K. SOUNDARAPANDIYANClick here to View
7Dr. S. SANKARClick here to View
8Dr. B. VENKATESHWARA PRASADClick here to View
9Dr. R. SURESHClick here to View
10Dr. V. DHAYALANClick here to View
11Mr. K. MURUGANClick here to View
12Dr. K S USMAN MOHIDEEN Click here to View
13Dr. R. JAYALAKSHMIClick here to View
14Dr. P. VENKATESHClick here to View
15Dr. S. DINESH KUMARClick here to View
16Ms. V. MANJULAClick here to View
17Dr. T. PRAVEEN KUMARClick here to View
18Dr. A. KRISHNA SUDHEERClick here to View

CONFERENCE

PUBLICATION IN CONFERENCES – 2020-2021

Faculty NameTitle of the ArticleJournal Name/ Proceeding Namevol.No(Issue No.)ISSN/ ISBNMonth/Year of PublicationPg. No
Dr.V.SasirekhaE-Service Quality Strategies on E-Tailing in COVID Scenario,Proceedings of the 2nd International Multidisciplinary Conference on Information Science, Management Research and Social Sciences (ICISMRSS – 2021),3978-93-5473-722-0.2021147-149
Dr.K.SoundaraPandiyanBrand Equity and Organization Performance: The Harmonizing Role of Corporate Social ResponsibilityICMTS 2020978-93-5419-748-2Dec-20
Dr B Venkateswara PrasadAn Exploratory analysis of Process improvment through War ForgingsInternational Journal of Humanities, Law & Social Science8(10)2348-8301202170-76
Dr R SureshAn Exploratory analysis of Process improvment through War ForgingsInternational Journal of Humanities, Law & Social Science8(10)2348-8301202170-76
Mr.K.MuruganStudy on Price Discovery of selected Indian Agriculture Commodity with special reference to NCDEXInternational Jounal of Advance and Innovative Research8(4)2394-7780Dec-2079-84
Dr.K.S.UsmanMohideenModus Operandi Evolvement of select process in Forging IndustryInternational Journal of Humanities, Law & Social Science8(10)2348-8301202143-48
An Exploratory analysis of Process improvment through War ForgingsInternational Journal of Humanities, Law & Social Science8(10)2348-8301202170-76
Dr.R.JeyalakshmiModus Operandi Evolvement of select process in Forging IndustryInternational Journal of Humanities, Law & Social Science8(10)2348-8301202143-48
Dr.P.VenkateshSTUDY ON PRICE DISCOVERY OF SELECTED INDIAN AGRICULTURE COMMODITY WITH SPECIAL REFERENCE TO NCDEXInternational Journal of Advance and Innovative Research8(4)2394 – 7780Oct-2176-84

CONFERENCES ATTENDED

S.NOName of the FacultyTitle of the ConferenceTITLE OF PAPERINSTITUTE/BODY ORGANIZEDDATE (DD/MM/YYYY)DURATIONPLACESponsored by
1Dr.K.SoundaraPandiyan12th E-Conference on Digitalization as Vehicle for Innovation, Organizational Growth & EffectivenessCustomer Satisfaction as a Mediator between Brand Equity and Brand Loyalty: A Empirical Evidence from Gen Z online CustomersPrestige Institute of ManagementDecember 19–20, 20202 daysGwalior, India
2IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020Exploring the Students Feelings and Emotion Towards Online Teaching: Sentimental Analysis ApproachIndian Institute of ManagementDecember 18–19, 20202 daysTiruchirappalli, India
3International Conference on Marketing, Technology and Society (ICMTS2020)Brand Equity and Organizational Performance: The Harmonizing role of Corporate Social ResponsibilityIndian Institute of Management7th to 9th December 20203 daysKozhikode, India
4International Virtual Conference on Contemporary Practices of Technology and Management for Economic Growth (ICTMAG2020)Impact of Covid 19 on Indian Economy - An Empirical StudyVIT Business School23rd to 24th October 20202 daysChennai, India
5Dr.B.VenkateswaraaParasadInternational Virtual Conference on Impact of Industry 4.0 on Maritime business OpportunitiesOuterrace process warm process improvement auto componentAMET Business School22nd & 23rd June 20212 daysChennaiInternational Virtual Conference on Impact of Industry 4.0 on Maritime business Opportunities
64th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021An Exploratory Analysis of Process Improvement Through Warm Forging in 4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021The QuaideMilleth College for Men &Dambi Dollo University, Ethiopia17th & 18th September 20212 daysChennai4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021
7Dr.R.SureshInternational Virtual Conference on Impact of Industry 4.0 on Maritime business OpportunitiesOuterrace process warm process improvement auto componentAMET Business School22nd & 23rd June 20212 daysChennaiInternational Virtual Conference on Impact of Industry 4.0 on Maritime business Opportunities
84th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021An Exploratory Analysis of Process Improvement Through Warm Forging in 4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021The QuaideMilleth College for Men &Dambi Dollo University, Ethiopia17th & 18th September 20212 daysChennai4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021
9Mr.K.MuruganInternational Conference on Global Issues in Multidisciplinary Academic ResearchStudy on Price Discovery of selected Indian Agriculture Commodity with special reference to NCDEXIndian Academicians and Researchers Association in Association with Rajabhat MahaSarakham University, Thailand31st October 20211 Day
10Dr.K.S.UsmanMohideenInternational Virtual Conference on Impact of Industry 4.0 on Maritime business OpportunitiesOuterrace process warm process improvement auto componentAMET Business School22nd & 23rd June 20212 daysChennai
117th International Conference on Educational LeadershipSociety for Education & Entrepreneurship Development29th - 31st July 20213 daysChennai
124th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021An Exploratory Analysis of Process Improvement Through Warm Forging in 4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics – 2021The QuaideMilleth College for Men &Dambi Dollo University, Ethiopia17th & 18th September 20212 days
13Dr.R.JeyalakshmiInternational Virtual Conference on Impact of Industry 4.0 on Maritime business OpportunitiesOuterrace process warm process improvement auto componentAMET Business School22nd & 23rd June 20212 daysChennai
144th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021An Exploratory Analysis of Process Improvement Through Warm Forging in 4th International e-Conference on Incipient Research in Information Technology, Commerce, Management and Linguistics - 2021The QuaideMilleth College for Men &Dambi Dollo University, Ethiopia17th & 18th September 20212 daysChennai
15Dr.P.VenkateshInternational Virtual Conference on E-Education, E-Management and E-Business – POST COVID ERAA STUDY ON EFFECT OF BRANDING ON CUSTOMER BUYING BEHAVIOUR WITH REFERENCE TO VELLOREDr.MGR Educational and Research Institute, Chennai8th Oct. 20211 DayChennai
International Conference on TRINC2018A STUDY ON THE PREFERENCE OF INDIAN CONSUMER ON CHINESE PRODUCTS AND SERVICES -IMPACT OF POST GALWAN STANDOFFDepartment of Management, Kristu Jayanti College, Autonomous28th April, 20211 DayBengaluru
166th International Conference on Contemporary Management (IICM)PERFORMANCE ANALYSIS OF SECURITIES MARKETS WITH REFERENCE TO ASIAN STOCK MARKETSFaculty of Management studies and Commerce, University of Jaffna29-30 April, 20212 DaysSrilanka
9th International Conference on Contemporary Issues in Advanced Business Management (ICCABM-2021)A Study on Technical analysis of the commodity Market with special reference to Gold and SilverMalla Reddy College of Engineering & TechnologyJune 18-19, 2021.2 DaysHyderabad
179th International Conference on Contemporary Issues in Advanced Business Management (ICCABM-2021)A Study on The Weak Form Efficiency of Metals & Mining Sector in BSEMalla Reddy College of Engineering & TechnologyJune 18-19, 2021.2 DaysHyderabad
18The Tenth International Conference on Advancement of Development Administration 2021—
Social Sciences and Interdisciplinary Studies (The 10th ICADA 2021 — SSIS)
Theme: “Stronger Emergence Through Disruption: Challenge and Opportunity.
Stronger Emergence Through Disruption: Challenge and OpportunityNational Institute of Development Administration (NIDA)July 22 - 23, 20212 DaysBangkok, Thailand
International Conference- “Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Eratesting the weak form of market hypothesis of it sector in bse, indiaSchool of Business & Management, CHRIST (Deemed to be University)6th and 7th August, 2021.2 DaysBangalore
19International Conference on Global Issues in Multidisciplinary Academic Research Organisedstudy on price discovery of selected indian agriculture commodity with special reference to ncdexIndian Academicians and Researchers Association (IARA) In Association With Rajabhat MahaSarakham University31st October, 20211 DayThailand
S.NOFACULTY NAMETITLE OF THE ARTICLEJOURNAL NAME/VOL.NO (ISSUEISSN/ ISBNMONTH/PG. NO
1DR.K.MARANA Study On Consumer’s Preference Towards Product Features With Reference To
White Durable Goods
M-Infiniti Journal Of Management12(3)AUGUST, 201862-68
2A Measure On Perceived
Service Quality Of White Durable Goods Retailers
International Journal Of Multidisciplinary Researches4(5)2349-8684MAY, 2019108-
111
3DR.V.SASIREKHAA Study On The Influence Of E Service Quality Towards Customer Loyalty With Special Reference To
E Retailers In India
Ajanta8(1)2277 5730.MARCH, 2019Oct-18
4DR.V.HEMANTH KUMARGrowing Technology AndAUGUST,2018
5Youth Hazards – A Study With Reference To Smartphone Users In
Chennai
DECEMBER , 2018
6Influence Of Product Placement On Purchase Intention - A Study With
Reference To Tamilnadu
DECEMBER , 2018
7Technology Obsession And Health Hazard -An Empirical Analysis With
Reference To South India
MAY, 2020
8DR.R.SURESHA Study On Container Handling With Reference To Select Container Freight
Stations
Sankya International Journal Of Management And Technology7(3)9753915OCTOBER, 2018229-239
9An Empirical Analysis ToInternational Journal Of Business82348 4705FEBRUARY, 201918-26
10Measure Determinants Of Consumer Based Brand
Loyalty
Intelligence And Innovation
A Study On Impact Of Select Time Tracking Tools In Software Project
Development
International Multidisciplinary Quarterly Research Journal Ajanta2(1)2277-5730JANUARY, 2019149- 154
11DR.K.S.USMAN MOHIDEENA Study On Container Handling With Reference To Select Container Freight StationsSankya International Journal Of Management And Technology7(3)9753915OCTOBER,2018229- 239
12An Empirical Analysis To Measure Determinants Of Consumer Based Brand
Loyalty
International Journal Of Business Intelligence And Innovation22348 4705FEBRUARY,201918-26
13Ksa – Approach Of Gap Analysis Towards Management Graduate’s Deliverables And Industry Expectation – A Contemporary Perspective Of Human Resource
Professionals
International Journal Of Recent Technology And Engineering82277-3878SEPTEMBER, 20182876-2879
14A Study On Impact Of Select Time Tracking Tools In Software Project
Development
International Multidisciplinary Quarterly Research Journal Ajanta8(1)2277-5730JANUARY-
MARCH, 2019
149-154

BOOKS & BOOK CHAPTER

BOOKS AUTHORED AND EDITED

S.NoName of the FacultyBook titleISBNPublisherAuthored/Edited
1Dr K MaranFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
2Dr Usman Mohideen K SFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
3Dr R JeyalakshmiFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
4Dr P VenkateshFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
5Dr S Dinesh KumarFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited

Chapter Contribution

S.NoName Of The FacultyChapter TitleBook TitleIsbnPublisherMonth & YearP.No
1Dr.K.MaranE-Learning In Rural IndiaFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April01-Oct
2Investor’s Perception Towards Long Term Financial PlanFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April78-90
3Dr.V.SasirekhaAn Association Of Age With Purchase Frequency In E-Tailing Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April72-77
4A Study On Differences In Purchase Frequency For Social Commerce With Special Reference To Education BackgroundFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April105-113
5Dr.V.HemanthkumarGlobal Pandemic And Vaccination Drive - A Study With Special Reference To IndiaFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 AprilNov-18
6Dr.K.SoundarapandianWomen Welfare And Safety With Reference To Salcomp Manufacturing Pvt Ltd – A StudyFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April91-104
7Dr.B.Venkateswara PrasadEmployeesstresswith Reference To AManufacturingcompanyFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April19-23
8Dr. R.SureshA Study On Effectiveness Of Talent Acquisition And Retention With Reference To Selected It Industries In Chennai Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April31-43
9Dr.S.SankarA Study On Effective Cash Management System Performance In Abc Techno Labs India Private LimitedFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April24-30
10Dr.V.DhayalanA Study On Perception Of Students Regarding E-Learning During Covid-19 Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April53-62
11Mr.K.MuruganInvestors Trading Behavior Towards Commodity MarketEmerging Trends In Banking & Finance978-93-90996-49-0Archers & Elevators Publishing HouseAug-2173-78
12A Study OnWorklife Balance Of Employees With Reference To Dalmia Cements During Covid-19 Pandemic                                                    Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April141-154
13Dr.K.S.UsmanMohideenAn Empirical Analysis On Role Of Job Satisfaction On  Organisational Commitment With Reference To Teaching  Faculties In Private Colleges  Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April155-165
14Dr.R.Jeyalakshmi“A Road FromTakshashila To Holistic Higher Education”The National Education Policy 2020: Meeting Goals Of 21 St Century Education978–93 – 87229 –73 – 0Abs BooksJuly 2020 57-63
15Dr.P.VenkateshInvestors Trading Behavior Towards Commodity MarketEmerging Trends In Banking & Finance978-93-90996-49-0Archers & Elevators Publishing HouseAug-2173-78
16A Study On Brand Awareness Of Vesta Ice Cream Of KseLtd.Reference To Thrissur DistrictFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April
17Dr.S.DineshkumarCustomer Perception Towards Cosmetics Products With Reference To Urban Company Pvt Ltd – A Study, Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April114-140
18Ms.V.ManjulaAn Empirical Analysis On Role Of Job Satisfaction On  Organisational Commitment With Reference To Teaching  Faculties In Private Colleges  Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April155-165

BOOKS AUTHORED AND EDITED

S.noName of the facultyBook titleIsbnPublisherAuthored/edited
1Dr K.MaranFinancial
management
9789380485454Sahara
publication
Authored
2Dr V.Hemanth kumarInternational multi- disciplinary conference on arts, social science, management and technology978-81-944235-2-2Anuragam publishersEdited

Chapter Contribution

S.NOName of the FacultyChapter TitleBook TitleISBNPublisherMonth & Year
1Dr K MaranNPA – Private BanksInnovation, Entrepreneurship and Economy for Sustainable9789353219659Sri Sai Ram Institute of Management StudiesOct-18
2Dr K SoundarapandianService Recovery Paradox on Customer RetentionInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
3Dr R SureshSales Promotion Effectiveness in Motor IndustryInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
4Dr L ArunachalamBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
5Dr V DhayalanInvestor Perception towards Real Estate SectorInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
6Dr K S Usman MohideenBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18

BOOKS AUTHORED AND EDITED

S.noName of the facultyBook titleISBNPublisherAuthored/edited
1Dr K.MaranAccounting formanagement
2Dr V.Hemanth kumarHuman resource management978-93-5273-940-0Himalaya publishing house, NewDelhiAuthored
3International conference onemerging trends in978-93-88410-82-3Anuragam publishersarts, social science, management andtechnology
4Dr S.SankarPrinciples of managementIsbn: 978-93-5273-550-1Himalayapublishing houseAuthored
5Financial managementIsbn: 978-93-5273-939-4Himalaya publishinghouseAuthored

CHAPTER CONTRIBUTION

S.NOName of the     
FacultyChapter TitleBook TitleISBNPublisherMonth& Year
1Dr K MaranTalent Acquisition – Need of anHour
2Dr V Hemanth KumarChallenges and Opportunities in Urban Farming:A Study With Reference to ChennaiStart-Up Enterprises and Contemporary Innovation Strategies in the GlobalMarketplace978-1-5225-4831-7IGI GlobalNov. 2017
3Dr B VenkateswaraPrasadRecruitment and Selection Process in Hospitals
4Dr S SankarPromotional Strategy and CustomerResponse
5Mr K MuruganE-recruitment – An Insight
6Dr K S Usman MohideenAn analytical study on employee attrition with reference to selectcement industry
7Ms V ManjulaAn analytical study on employee attrition with reference to select cement industry