Consultancy and Funding Project

Resource Mobilization for Research
Grants for research projects sponsored by the non-government sources such as industry , corporate houses , international bodies, endowments , chairs in the institution during the last five years (3)

Consultancy By Faculty

Name of The Faculty	Company Name	Topic
Dr K Maran	Power Control System	Impact Of Social Media On Consumer Behavior
Dr L Arunachal Am	Au Ceat	Effect Of Personal Selling
Dr V Sasirekha	Rajan Engineering Works	Effect Of Promotional Tools In Product Marketing
Dr B Venkateswara Prasad	Skill Lync	Effect Of Price And Price Changes On Consumer Preference
Dr R Suresh	Rajan Engineering Works	Implementing Promotion Strategies
Dr S Sankar	V-Tech Automation Solutions	Marketing Segmentation Using Blue Ocean Strategy
Dr V Dhayalan	Rds Build Mart Pvt. Ltd	Motivating Employees For Better Performance
Mr K Murugan	Good Leaps Solutions Privated Limited	Digital Marketing Towards Social Media
Dr K S Usman Mohideen	Employer Branding	Zapro
Dr R Jeyalakshmi	Eettal Food And Beverages	Location Analysis For Proposed New Outlets In Chennai
Dr P Venkatesh	Madras Electro Plates Pvt Ltd	Material Reuirement Planning
Dr S Dinesh Kumar	Mcube Academy	Training Program On Digital Marketing Tools For The Potential Students
Dr V Saillaja	Ritter/Brown Drops Confectioners	Improving The Productivity Of Organization
Ms. R Arivumalar	Inmobi	Improving The Productivity And Digital Media Marketing
Dr V Muthukumar	Olesign Mix	Identifying New Strategies Of Sales Promotion

Name Of The Faculty	Company Name	Topic
Dr K Maran	Computational Intelligence Research Foundation	Impact Of Marketing strategy On The Productivity Of An Organization
Dr L Arunachalam	Vista Pvt Ltd	Effectiveness Of E-Business
Dr V Sasirekha	Pioleoraj Judethatheuraj	Factors Affecting Students Preferences To Study Abroad Programs: A Case Of Indian Business School Students
Dr B Venkateswara Prasad	Nin Energyindia Pvt Ltd	Quality Of Work Life
Dr R Suresh	Samsan Enterprises	Effect Of Advertising On Consumer Brand Preference
Dr S Sankar	Aa Vee Enterprises	Logistics Management
Dr V Dhayalan	Ind Need Tech	Strategies For Sales And Promotion
Mr K Murugan	Ashley Alteams India Pvt Ltd	Digital Marketing A Career Path
Dr K S Usman Mohideen	Sportalytics	Plant Design And Management
Dr K S Usman Mohideen	Agaram Info Tech Pvt Ltd	Mental Well Being Of Employees
Dr K S Usman Mohideen	Wabag	SCM For Reaching Rural Market
Dr R Jeyalakshmi	Eettal Food And Beverages	Prevention Of Employee Shoplifting
Dr R Jeyalakshmi	Berges Infra	Junior Architect Internee Recruitment, Selection And Training
Dr P Venkatesh	Mk Engineering	Financial Statement Analysis
Dr S Dinesh Kumar	Maruthi Poly Bags Pvt Ltd	Remodeling The Optimization Of Transportation Schedule
Dr V Saillaja	Al Angush Foods	Improving Productivity And Time Management
Ms. R Arivumalar	Parle Agro	Increase Online Sales Through Social Media

Sl.No.	Faculty In-Charge	Details Of The Work	Funding Agency	Duration
1	Dr V Sasirekha	Factors Affecting Students Preferences To Study Abroad Programs: A Case Of Indian Business School Students	Tafne Overseas Educations Consultants	3 Days
2	Dr. K. Maran	Training Consultant For Change Management For Employees Performance In Post Covid19	Only Coffee India Private Limited	1 Day
3	Dr. K. Maran	Training Consultant For Stress Management And Sustainability	All India Beauty Parlour Employers	1 Day
4	Dinesh Kumar S	Strategizing On Digital Marketing Using Big Data	Weboomba Pvt Ltd	3 Days
5	Dr.S.Sankar	Compensation Management	K.S.Blue Metal & Mining Pvt., Ltd.,	3 Days
6	Dr.V.Dhayalan	A Study On Employee Training Needs	Madras Electro Platers	5 Days
7	Dr. K. Maran	Training Consultant For Entrepreneurship And Startup For Faculty And Students	Sairam Institute Of Technology	1 Day
8	Dr. K. Maran	Training Consultant For Understanding Self Concept For Operational Level Employees	Madras Electroplates	1 Day
9	Dr.S.Sankar	Market Potential Identification - Kitchen Utensils	J.B.Enterprises	3 Days
10	Dr.R.Suresh	3rd Party Logistics (3pl)	Kg Express Shipping And Logistics	3 Days
11	Dr. K. Maran	Training Consultant For Emotional Intelligence At The Exploration Stage Of Career	Northern University Bangladesh	2 Days
12	Dr. K. Soundarapandiyan	Amplifying The Effectiveness Of Brand Promotion Strategies Adopted	Vani Scientific Equipments Pvt Ltd	6 Days
13	Dr. K. Maran	Training Consultant For Impact Of Emotional Intelligence For Carrier Success	Sairam Homeopathy	1 Day
14	Dr.V.Hemanth Kumar	Brand Strategy And Competitor Analysis	Anh Business Solutions	4 Days
15	Dr.V.Dhayalan	A Study On Stress Management Of Employees	Celebrity Fashions	5 Days
16	Mr.K.Murugan	Effectiveness Of Employee Welfare And Safety Measures	Mahle Engine Components	3 Days
17	Dr V Sasirekha	Awareness And Investment Preferences Of Women: An Empirical Study On Working And Non Working Females	Swarnatara Collaborations	4 Days
18	Dr.P.Venkatesh	Hr Policies And Implementation	Ashley Alteams India Pvt Ltd	4 Days
19	Dr. K. Maran	Training Consultant For Brand Promotional Consultancy	Cloud Tech Mind	3 Months
20	Dr.B. Venkateswara Prasad	Managing Change	Jamna Auto Industries Limited	5 Days
21	Dr. K. Soundara pandiyan	Digital Marketing Strategy For Maximizing Potential Reach	G M Agencies	5 Days
22	Dr Usman Mohideen K S	Bench Marking Practices In Blood Banks: Overview About Collecting And Preserving Of Bloods Across The Globe And Eliminate Wastages	Lions Club Of Egmore	3 Days
23	Dr. K. Maran	Training Consultant For Life And Professional Skills For Medical Professional	Sairam Ayurveda College Chennai	1 Day
24	Dr.V.Hemanth Kumar	Business Development Strategies Through ECRM	Tax Bay Solutions	8 Days
25	Dr. K. Maran	Training Consultant For Shape Your Career 360	Annai Vellankanni College For Women	1 Day
26	Dr.B. Venkateswara Prasad	Emotional Intelligence	Pocl Enterprises Limited	4 Days
27	Dr.R.Suresh	ERP Pre Implementation	GG Organics	4 Days
28	Dr. K. Maran	Training Consultant For emerging Trends In Research Methodology	East (Ngo)	1 Day
29	Dinesh Kumar S	Optimizing Logistics For Effective Procurement	Super Sea Foods Pvt Ltd	6 Days
30	Dr.P.Venkatesh	Work Life Balance Of Employees	Good Leaps Solutions Private Limited	3 Days
31	Dr. K. Maran	Training Consultant For Sales Promotion Consultancy	Zha Branded Readymade Garments	2 Months
32	Dr.R. Jeyalakshmi	A Study On Grievance Handling Mechanism	Gt Electronics India Pvt Ltd	4 Days

Sl.No.	Faculty In-charge	Details of the work	Funding Agency	Duration From - To
1	DR. K. MARAN	Training Consultant for Seminar, Social Science Research and importance in Business Decision making	Department of commerce & financial Studies University of Kashmir	1 day
2	DR. K. MARAN	Training Consultant for , Who I am, workshop	APC Mahalakshmi College of women Thuthukudi	1 day
3	DR USMAN MOHIDEEN K S	Survey conducted in chennai city to understand the public perception towards mutual fund. Totally 243 samples are collected and findings were presented to the company	Eetal Finserv	1 month
4	DR. K. MARAN	Training Consultant for , Quality for women leaders, All India Hair and Beauty Association,Motivation talk	All India Hair and Beauty Association	1 day
5	DINESH KUMAR S	Digital Marketing - Sourcing potential students for enrolment	MCube Academy	2 days
6	DR. K. MARAN	Training Consultant for IED, Market & Business Development Model	IIC & EDC At SSEC	1 day
7	DR. K. MARAN	Training Consultant for , No medicines for your stress heart, All India Hair and Beauty Association,Motivation talk	All India Hair And Beauty Association	1 day
8	DR. R.SURESH	Study on service requirements	R K Industries	3 days
9	SOUNDARAPANDIYAN K	Marketing Segmentation using blue ocean strategy	VNS Automation Pvt Ltd	3 days
10	DR. K. MARAN	Consultant - Sales Promotion of new branded garments at Chennai city -Customer target on youth and higher education students in the campus by way of Start up culture	ZHA Branded Garments, Chennai	3 days
11	DR.R.JEYALAKSHMI	Competitor analysis for a proposed coffee shop was made and helps to build a business plan for this company	Eettal Beverages	1 week
12	HEMANTH KUMAR V	CRM - utilization as a powerful tool for strengthening customer base.	Copier Toner Enterprises	2 days
13	SOUNDARAPANDIYAN K	Lean Management - Maximizing benefit	Vani Scientific Equipments Pvt Ltd	3 days
14	DR. B.VENKATESWARA PRASAD	Initiating change, educating and making people to accept the change to keep pace with the changing competition	LG Fashions	2 days
15	DR V SASIREKHA	Customer satisfaction regarding freight forwarding services and its impact	KSR Freight Forwarders Ltd	2 days
16	MR.K.MURUGAN	Advertising campaign is a written report provides an objective campaign analysis, highlights favourable results and identifies areas in which advertising strategy adjustments are appropriate.	Maruti Power Control	5 days
17	DR. K. MARAN	Resource Person for Seminar, Understanding self concept for management student	Department Of Management Studies University Of Kashmir	1 day
18	SOUNDARAPANDIYAN K	Identifying the Market Potential and Opportunities for Real Estate Market in Sub-Urban areas	Leo Housing Pvt Ltd	4 months
19	DINESH KUMAR S	Optimizing logistics for effective procurement	Super Sea Foods Pvt Ltd	4 months
20	DR. K. MARAN	Resource person , IQ or EQ- Tools for leadership success in digital era	Refresher Program SSEC	1 day
21	DR.S.SANKAR	Training on payroll management system for Administrative employees.	Celebrity Fashions Pvt., Ltd	3 days
22	DR.P.VENKATESH	To fulfil the company manufacturing requirements its very important to select the best supplier in the market based on the Quality, Price, Prompt delivery and Credit delivery so that there must be unstop output generation and will able to satisfy the Demand of market	Madras Electro Platers	3 days
23	HEMANTH KUMAR V	Customer Expectations Management - through attractive promotional offers and discounts	Sivani DTH	2 days
24	DR. K. MARAN	Training Consultant for Orientation program, Teaching Methodology Orientation program for University & college Teacher	UGC HRD Center University Of Kashmir	1 day
25	SOUNDARAPANDIYAN K	Strategy for sourcing of raw materials	Raja Enterprises	3 days
26	DR.V.DHAYALAN	Advertising campaign is a written report provides an objective campaign analysis, highlights favourable results and identifies areas in which advertising strategy adjustments are appropriate.	Sagunthala Silks	10 days

Sl.No.	Faculty In-charge	Details of the work	Funding Agency	Duration From - To
1	DR. K. MARAN	Training Consultant for How to be an Entrepreneur for Executive MBA	Eastern University Srilanka	1 day
2	DR. V. HEMANTH KUMAR	Service Quality - attracting potential customers and enhancing customer retention.	Skyware Solutions	4 days
3	DR. K. MARAN	Training Consultant for Contemporary teaching methodology for commerce and management faculty	Center University of Mysore	1 day
4	DR. K. SOUNDARAPANDIYAN	Digital Marketing Strategy for maximizing potential reach	G M Agencies	2 days
5	DR. R.SURESH	Understanding customer needs, Identifiying and sourcing of right merchandise ,planning the right assortment	Prateek Retails India Private Ltd	5 days
6	DINESH KUMAR S	SPANCO Model for enhancing Sales	Vardhamanan Silks Manufacturing Pvt Ltd	4 days
7	DR V SASIREKHA	Analyse the best practices in operations management	RSL Container Lines	5 days
8	DR. V. HEMANTH KUMAR	Customer Relationship Mangement Strategies - to restric client trunover and enhance client satisfication.	O' Clock Software	5 days
9	DR. R.SURESH	Target market identification, Transportation and warehousing cost	Delite Surgicals	4 days
10	MR.K.MURUGAN	Neural marketing is a commercial marketing communication field that applies neuropsychology. Neural processes observed provide a more accurate prediction of population-level data in comparison to self-reported data.	Aachi Masala	4 days
11	DR. B.VENKATESWARA PRASAD	Addressing employees how to balance between personal and work life as well	JB Enterprises	2 days
12	DR. K. MARAN	Training Consultant for - Innovative Methods and Social media & Social media tools for effective education	SSEC	1 day
13	DR. K. MARAN	Training Consultant for , Ethics &social responsibility of graduate student	Eastern University	1 day
14	DR.V.DHAYALAN	Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session	S.S. Electricals	5 days
15	DR.P.VENKATESH	Statement showing the items of differences between the cash Book balance and the pass book balance, prepared on any day for reconciling the two balances. A transaction relating to bank has to be recorded in Cash Book and Pass Book.	Maruthi Power Control	3 days
16	DR.V.DHAYALAN	Written procedure for staff Selection of Sales perssonal for saguntahala silks	R.D.S Super Market Pvt. Ltd	5 days
17	DINESH KUMAR S	Optimizing the Transportation schedule to enhance productivity	Maruti Polybag Pvt Ltd	2 days
18	DR.R.JEYALAKSHMI	One week training on soft skill development was given to employees. the training was mainly focused on telephone etiquettes, early morning wake up practices, time management and self grooming.	MK Business Solutions	34 days
19	DR. V. HEMANTH KUMAR	Logistics Management - Optimizing operatiponal efficency through wider coverage and route scheduling.	Sreelaya Transport	5 days
20	DR. K. SOUNDARAPANDIYAN	Creating awareness for Financial literacy	MCube Academy Pvt Ltd	3 days
21	DR. K. MARAN	Training Consultant for Imparted training to Deputy Chief Secretary- Personnel and Training, Secretaries, Department Heads and several Senior officials	SLAS	1 day
22	DR.S.SANKAR	Training on preparation of payroll for staffs.	K S Blue Metal Pvt Ltd	5 days
23	DR USMAN MOHIDEEN K S	Work life balance techniques and problems for women employees in the company	Work Life Balance	1 day
24	DR. K. MARAN	Training Consultant for Innovative Teaching Methodology or Engineering faculty	SSEC	1 day
25	DR. K. MARAN	Training Consultant for - Emotional Intelligence for sustainability development	Department of Training and Development South East Province Srilanka (SLAS)	1 day
26	DR. B.VENKATESWARA PRASAD	Managing emotions will help in improving the quality of work and interpersonal relations	Vogue Sourcing	2 days
27	DR USMAN MOHIDEEN K S	Insight into concept of 6 sigma. Best Six sigma practices in industry along with video presentations	Six Sigma	2 days
28	DR. K. MARAN	Training Consultant for - Leadership And Innovation for Goal Attainment	SSEC	1 day
29	DR V SASIREKHA	To Identify the effectiveness of container handling and issues associated involved in it	Meenakshi Cargo Forwarders Pvt Ltd	4 days
30	DR V SASIREKHA	Analyse the sloar energy market potential and tis impact on hydel energy	Elegant Power	5 days
31	DR. V HEMANTH KUMAR	Engineering students employment competency for their employability skills in self-financing institutions in southern part of Tamil Nadu	Build Hr Consultants Pvt Ltd	6 months
32	DR.S.SANKAR	Training on finance for non-finance people in the organization.	VNS Automations Pvt Ltd	4 days

Sl.No.	Faculty In-charge	Details of the work	Funding Agency	Duration From - To
1	Mr.K.MURUGAN	Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms.	PPP Pharmaceuticals Ltd., Chennai	2 days
2	Dr.S.SANKAR	Conducting Training on showing possitive attitute towards job for employees.	SFP & SONS Pvt., Ltd.,	2 days
3	Dr. K. MARAN	Resource person Panel discussion and chairing session for International Conference on emerging global issues and challenges	Department Of Commerce, SSS Jain College For Women	1 day
4	Dr. K. SOUNDARAPANDIYAN	Amplifying the effectiveness of Brand Promotion strategies adopted	Vani Scientific Equipments Pvt Ltd	3 days
5	Dr USMAN MOHIDEEN K S	Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session	Reliance Steel Corporation	1 day
6	Dr V SASIREKHA	Evaluation of small electric meter report and its effective functioning	Itron Systems Pvt. Ltd	5 days
7	Dr.V. HEMANTH KUMAR	Logistics Management - Optimizing transportation schedule for effective resource utilization.	Jesus Rajan Traders And Transports	2 days
8	Dr. K S USMAN MOHIDEEN K S	Elaborated various sources of grievances along with grievance handling procedure. The program conducted for top and middle level employees	Reliance Trading Corporation	1 day
9	DR. K. MARAN	Training Consultant for Managerial excellence for business man in the Innovation Entrepreneurship Awareness camp	Department of Production engineering , Sri Sai Ram Engineering college	1 day
10	DR.P.VENKATESH	Inventory valuation method evaluates inventories at the economic level. These techniques are of great importance when the prices for acquired units are different. Companies should be aware of the inventory cost and maintain the proper Inventory level.	JSR Enterprises, Chennai	5 days
11	DR. R.SURESH	Study on legacy system, Identification of right ERP product	Ideal Fastener India Pvt. Ltd	5 days
12	DR.R.JEYALAKSHMI	One week Training given to employees in the field of stress management and time management.	Berger's Infra	5 day
13	DR. K. MARAN	Training Consultant for Career Guidance programVetri padigal	Puthiyathalimurai,Hosur	1 day
14	DR. K. MARAN	Training Consultant for Feasibility study in Entrepreneurship Awareness camp	Department of Electrical and Electronics, Sri Sai Ram engineering college	1 day
15	Dr. V. HEMANTH KUMAR	Labour Welfare Strategies - for contracat labour management	Siva Pack Woods And Traders	5 days
16	DINESH KUMAR S	Payroll Management System Development using analytics	Buildhr Pvt Ltd	2 days
17	DR.V.DHAYALAN	Motivatinng employees for better performance	R.D.S Super Market Pvt.Ltd.	5 days
18	DR. K. MARAN	Training Consultant for Understanding self at NLC New Joining Executives	NLC	1 day
19	DR. B.VENKATESWARA PRASAD	Couselling for employees for both professional and personal problems to cope up	Sai Lalith Fragrances	2 days
20	DR. B.VENKATESWARA PRASAD	Stress management practices to cope up with the stress to avoid physical, psychological	Swabs India Pvt. Ltd	4 days
21	DR. K. MARAN	Training Consultant for Feasibility study in Entrepreneurship Awareness camp	Department of Computer Science, Sri Sai Ram Engineering college	1 day
22	HEMANTH KUMAR V	Creating Brand Awareness - through outdoor and social media	Neverest Industries	3 days
23	DINESH KUMAR S	Strategising on Digital Marketing using big data	Weboomba Pvt Ltd	3 days
24	DR. K. MARAN	Training Consultant for FDP Training for diet lecturer	Government of Tamilnadu, SCERT	1 day
25	DR. K. MARAN	Training Consultant for Solar Power Project Implementation and its awareness about individual households and target the results in sub-urban areas	Maruti Power Control Systems	3months
26	DR V SASIREKHA	Monitoring of commodity trending and tax related issues to make wise investment t	Chennai Metal Traders	1 week
27	DR. K. MARAN	Training Consultant for Entrepreneurship awareness and development program for engineering management students	Tagore engineering college in association with ED Institute Ahmadabad	1 day
28	DR.V.DHAYALAN	After Sales Service and support for sustainable development	Sagunthala Silks	20 Days
29	DR V SASIREKHA	Anaylse the markt potential and market trends for pharmaceutical business	Imhotep Pharmaceuticals	4 days
30	DR.S.SANKAR	Motivating Lower Level employees by Conducting Motivational Development Programme.	Celebrity Fashions Pvt., Ltd	3 days
31	DR.P.VENKATESH	Auditing is the key parameter for the organisation growth and development based on that the financial performance is to be attained and also helpful for the budgeting and decision making process	MK Engineering, Chennai	4 days
32	DR. K. MARAN	Training Consultant for EDP training program on Change Management for NLC New Joining Executives	NLC	1 day
33	DR. B.VENKATESWARA PRASAD	Imbibing the leadership qualities to make them as effective team players	Chennai Polypack Pvt. Ltd	3 days
34	MR.K.MURUGAN	Sales promotion is a short-term incentive to initiate trial or purchase. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.	Castwel Auto Parts Pvt. Ltd.	3 days
35	DR.V.DHAYALAN	Sales promotion techniques are important in sales	R.D.S Build Mart	20 Days
36	DR.R.JEYALAKSHMI	A study on customer behaviour towards mutual funds and equity investment was made using a questionnaire. The annalysis from the questionnaire helps the stock broking firm to empower their employees.	Eettal Finserv	1 month
37	DR.S.SANKAR	Conducting Programme on mobilisation of funds from various sources for top level excutives.	JP Enterprises Pvt., Ltd.,	3 days
38	DR. K. MARAN	Training Consultant for Career Guidance program	Amalorpove Higher secondary school,Pondicherry
39	DR. K. MARAN	Training Consultant for Career Guidance program"	Rane TRW	1 day
40	DR. K. MARAN	Training Consultant for EDP training program on Change Management for NLC New Joining Executives	NLC	1 day
41	SOUNDARAPANDIYAN K	5-S implementation for enhanced productivity	Maruti Polybags Pvt Ltd	5 days
42	DR. R.SURESH	Establish market development aims and targets. Identify target market(s), sectors and niches. Design and provide your required monitoring, measurement and reporting systems. Implement your sales development activity	Manav Packaging Pvt. Ltd.	4 days
43	DR. R.SURESH	Identification of service requirements. Analysing the existing facilities	YRM Industries	2 days

Corporate Experts On Curriculum Development

S.No	Name of the expert	Designation	Company Name
1	Mr.B.Vijayakumar	Managing Director	Pradeep Steels
2	Mr.C.K.Kumaravel	Chief Executive Officer	Naturals Salon
3	Dr.S.Ramakrishnan	Deputy General Manager	Parle Agro
4	Mr.Anto Kumar	General Manager- HR	Blue Star

Faculty on Board

S.NO	Faculty	Company
1.	Dr.K.SoundaraPandiyan	Pradeep Stainless Steel India Pvt. Ltd
1.	Dr.K.SoundaraPandiyan	Kanor Systems Inc
2.	Dr.B.Venkateswara Prasad	CERT Technologies
2.	Dr.B.Venkateswara Prasad	Venture Lighting India Ltd
3.	Dr.V.Sasirekha	Mercury Manufacturing Company Limited
3.	Dr.V.Sasirekha	Victory Software Solutions
4.	Dr.R.Suresh	Aster Comfort Designs private Ltd
5.	Dr.S.Sankar	SVS Oil Mills Pvt. Ltd
6.	Dr.V.Dhayalan	Pachaiyappas Silks

Consultancy Work

Total amount – 5,61,000

Sl.No.	Faculty In-charge	Details of the Work	Funding Agency
1	Dr. K. Maran	Resource Person for Seminar, Social Science Research and importance in Business Decision making	Department of commerce & financial Studies University of Kashmir
2	Dr. K. Maran	Resource person, Who I am, workshop	APC Mahalakshmi College of women thuthodi
3	DR USMAN MOHIDEEN K S	Survey conducted in Chennai city to understand the public perception towards mutual fund. Totally 243 samples are collected and findings were presented to the company	EETALFINSERV
4	Dr. K. Maran	Resource person, Quality for women leaders, All India Hair and Beauty Association, Motivation talk	All India Hair and Beauty Association
5	Dinesh Kumar S	Digital Marketing - Sourcing potential students for enrolment	MCube Academy
6	Dr. K. Maran	Resource Person for IED, Market & Business Development Model	IIC & EDC at SSEC
7	Dr. K. Maran	Resource person, No medicines for your stress heart, All India Hair and Beauty Association, Motivation talk	All India Hair and Beauty Association
8	Dr. R.Suresh	Study on service requirements	R K Industries
9	Soundarapandiyan K	Marketing Segmentation using blue ocean strategy	VNS Automation Pvt Ltd
10	Dr. K. Maran	Sales Promotion of new branded garments at Chennai city -Customer target on youth and higher education students in the campus by way of Start up culture	Zha Branded Graments, Chennai
11	Dr.R.Jeyalakshmi	Competitor analysis for a proposed coffee shop was made and helps to build aa business plan for this company	EETTAL BEVERAGES
12	Hemanth Kumar V	CRM - utilization as a powerful tool for strengthening customer base.	copier toner enterprises
13	Soundarapandiyan K	Lean Management - Maximizing benefit	Vani Scientific Equipments Pvt Ltd
14	Dr. B.Venkateswara Prasad		LG Fashions
15	DR V SASIREKHA	Customer satisfaction regarding freight forwarding services and its impact	KSR FREIGHT FORWARDERS LTD
16	Mr.K.MURUGAN	Advertising campaign is a written report provides an objective campaign analysis, highlights favorable results and identifies areas in which advertising strategy adjustments are appropriate.	MARUTI POWER CONTROL
17	Dr. K. Maran	Resource Person for Seminar, Understanding self concept for management student	Department of Management Studies University of Kashmir
18	Soundarapandiyan K	Identifying the Market Potential and Opportunities for Real Estate Market in Sub-Urban areas	Leo Housing Pvt Ltd
19	Dinesh Kumar S	Optimizing logistics for effective procurement	Super Sea Foods Pvt Ltd
20	Dr. K. Maran	Resource person , IQ or EQ- Tools for leadership success in digital era	Refresher Program SSEC
21	Dr.S.SANKAR	Training on payroll management system for Administrative employees.	CELEBRITY FASHIONS PVt., Ltd
22	Dr.P.Venkatesh	To fullfill the company manufacturing requirements its very important to select the best supplier in the market based on the Quality, Price, Prompt delivery and Credit delivery so that there must be unstop output generation and will able to satisfy the Demand of market	Madras Electro Platers

Total amount – 7,59,750

Sl.No.	Faculty In-charge	Details of the work	Client Name
1	Dr. K. Maran	Resource Person , How to be an Entrepreneur for Executive MBA	Eastern University srilanka
2	Hemanth Kumar V	Service Quality - attractracting potential customers and enhacing customer retention.	Skyware Solutions
3	Dr. K. Maran	Resource Person Contemporary teaching methodology for commerce and management faculty	Center University of Mysore
4	Soundarapandiyan K	Digital Marketing Strategy for maximizing potential reach	G M Agencies
5	Dr. R.Suresh	Understanding customer needs, Identifiying and sourcing of right merchandise ,planning the right assortment	PRATEEK RETAILS INDIA PRIVATE LTD
6	Dinesh Kumar S	SPANCO Model for enhancing Sales	Vardhamanan Silks Manufacturing Pvt Ltd
7	DR V SASIREKHA	Analyse the best practices in operations management	RSL CONTAINER LINES
8	Hemanth Kumar V	Customer Relationship Mangement Strategies - to restric client trunover and enhance client satisfication.	O' Clock Software
9	Dr. R.Suresh	Target market identification, Transportation and warehousing cost	Delite Surgicals
10	Mr.K.MURUGAN	Neural marketing is a commercial marketing communication field that applies neuropsychology. neural processes observed provide a more accurate prediction of population-level data in comparison to self-reported data.	AACHI MASALA
11	Dr. B.Venkateswara Prasad	Addressing employees how to balance bewtween personal and work life as well Resource Person, Innovative Methods and Social media & Social mediatools for effective education	JB ENTERPRISES
12	Dr. K. Maran	Resource Person, Innovative Methods and Social media & Social mediatools for effective education	SSEC
13	Dr. K. Maran	Resource Person , Ethics & social responsibility of graduate student	Eastern Univesity
14	Dr.V.Dhayalan	Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session	S.S. Electricals
15	Dr.P.VENKATESH	Statement showing the items of differences between the cash Book balance and the pass book balance, prepared on any day for reconciling the two balances. A transaction relating to bank has to be recorded in Cash Book and Pass Book.	Maruthi Power Control
16	Dr.V.Dhayalan	Written procedure for staff Selection of Sales perssonal for saguntahala silks	R.D.S Super Market Pvt. Ltd
17	Dinesh Kumar S	Optimizing the Transportation schedule to enhance productivity	Maruti Polybag Pvt Ltd
18	Dr.R.Jeyalakshmi	One week training on soft skill development was given to employees. the training was mainly focused on telephone etiquettes, early morning wake up practices, time management and self grooming.	MK Business Solutions
19	Hemanth Kumar V	Logistics Management - Optimizing operatiponal efficency through wider coverage and route scheduling.	Sreelaya transport
20	Soundarapandiyan K	Creating awareness for Financial literacy	MCube Academy Pvt Ltd
21	Dr. K. Maran	Imparted training to Deputy Chief Secretary- Personnel and Training, Secretaries, Department Heads and several senior officials	SLAS
22	Dr.S.SANKAR	Training on preparation of payroll for staffs.	K S Blue Metal Pvt Ltd
23	DR USMAN MOHIDEEN K S	Work life balance techniques and problems for women employees in the company	WORK LIFE BALANCE
24	Dr. K. Maran	Resource Person, Innovative Teaching Methodology for engineering faculty	SSEC
25	Dr. K. Maran	Resource Person in Emotional Intelligence for sustainability development	Department of Training and Development South East Province Srilanka(SLAS)
26	Dr. B.Venkateswara Prasad	Managing emotions will help in improving the quality of work and interpersonal relations	Vogue Sourcing
27	DR USMAN MOHIDEEN K S	Insight into concept of 6 sigma. Best Six sigma practices in industry along with video presentations	Six sigma
28	Dr. K. Maran	Imparted training on Leadership and Innovation for Goal Attainment	SSEC
29	DR V SASIREKHA	To Identify the effectiveness of container handling and issues associated involved in it	MEENAKSHI CARGO FORWARDERS PVT LTD
30	DR V SASIREKHA	Analyse the sloar energy market potential and tis impact on hydel energy	ELEGANT POWER
31	Hemanth Kumar V	Engineering students employment competency for their employability skills in self- financing institutions in southern part of Tamil Nadu	Build Hr Consultants Pvt Ltd
32	Dr.S.SANKAR	Training on finance for non- finance people in the organization.	VNS Automations Pvt Ltd

Total amount – 8,85,500

Sl.No.	Faculty In-charge	Details of the work	Client Name
1	Mr.K.MURUGAN	Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms.	PPP Pharmacuticals Ltd., Chennai
2	Dr.S.SANKAR	Conducting Training on showing possitive attitute towards job for employees.	SFP & SONS PVt., LTd.,
3	Dr. K. Maran	Resource person Panel discussion and chairing session for International Conference on emerging global issues and challenges	Department of commerce, SSS Jain college for women
4	SoundaraPandiyan K	Amplifying the effectiveness of Brand Promotion strategies adopted	Vani Scientific Equipments Pvt Ltd
5	DR USMAN MOHIDEEN K S	Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session	RELIANCE STEEL CORPORATION
6	DR V SASIREKHA	Evaluation of small eletric meter reort and its effective functioning	ITRON SYSTEMS PVT. LTD
7	Hemanth Kumar V	Logistics Management - Optimizing tranportation schedule for effective resource utilization.	Jesus Rajan Traders and Transports
8	DR USMAN MOHIDEEN K S	Elaborated various sources of grievances along with grievance handling procedure. The program conducted for top and middle level employees	RELIANCE TRADING CORPORATION
9	Dr. K. Maran	Resource person for Managerial excellence for business man in the Innovation Entrepreneurship Awareness camp	Department of Production engineering , Sri Sai Ram engineering college
10	Dr.P.VENKATESH	Inventory valuation method evaluates inventories at the economic level. These techniques are of great importance when the prices for acquired units are different. Companies should be aware of the inventory cost and maintain the proper Inventory level.	JSR ENTERPRISES, CHENNAI
11	Dr. R.Suresh	Study on legacy system, Identification of right ERP product	Ideal Fastener India Pvt. Ltd
12	Dr.R.Jeyalakshmi	One week Training given to employees in the field of stress management and time management.	Berger's Infra
13	Dr. K. Maran	Resource person for Career Guidance program Vetri padigal	Puthiyathalimurai, Hosur
14	Dr. K. Maran	Resource person for Feasibility study in Entrepreneurship Awareness camp	Ram engineering college
15	Hemanth Kumar V	Labour Welfare Strategies - for contracat labour management	Siva Pack Woods and Traders
16	Dinesh Kumar S	Payroll Management System Development using analytics	Buildhr Pvt Ltd
17	Dr.V.Dhayalan	Motivatinng employees for better performance	R.D.S SUPER MARKET PVT.LTD.
18	Dr. K. Maran	Imparted training program on Understanding self for NLC New Joining Executives	NLC
19	Dr. B.Venkateswara Prasad	Couselling for employees for	Sai Lalith Fragrances
20	Dr. B.Venkateswara Prasad	both professional and personal problems to cope up Stress management practices to cope up with the stress to avoid physical, psychological	Swabs India Pvt. Ltd
21	Dr. K. Maran	Resource person for Feasibility study in Entrepreneurship Awareness camp	Department of Computer Science , Sri Sai Ram engineering college
22	Hemanth Kumar V	Creating Brand Awareness - through outdoor and social media	Neverest Industries
23	Dinesh Kumar S	Strategising on Digital Marketing using big data	Weboomba Pvt Ltd
24	Dr. K. Maran	Resource person for FDP Training for diet lecturer	government of Tamilnadu, SCERT
25	Dr. K. Maran	Solar Power Project Implementation and its awareness about individual households and target the results in sub-urban areas	Maruti Power Control Systems
26	DR V SASIREKHA	Monitoring of commodity trending and tax related issues to make wise investment t	CHENNAI METAL TRADERS
27	Dr. K. Maran	engineering management students
28	Dr.V.Dhayalan	After Sales Service and support for sustainable development	Sagunthala Silks
29	DR V SASIREKHA	Anaylse the markt potential and market trends for pharmaceutical business	IMHOTEP PHARMACEUTIC ALS
30	Dr.S.SANKAR	Motivating Lower Level employees by Conducting Motivational Development Programme.	CELEBRITY FASHIONS PVt., Ltd
31	Dr.P.VENKATESH	Auditing is the key parameter for the organisation growth and development based on that the financial performance is to be attained and also helpful for the bedgeting and decision making process	MK ENGINEERING, CHENNAI
32	Dr. K. Maran	Imparted EDP training program on Change Management for NLC New Joining Executives	NLC
33	Dr. B.Venkateswara Prasad	Imbibing the leadership qualities to make them as effectve team players	Chennai Polypack Pvt. Ltd
34	Mr.K.MURUGAN	Sales promotion is a short-term incentive to initiate trial or purchase. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.	CASTWEL AUTO PARTS PVT. LTD.
35	Dr.V.Dhayalan	Sales promotion techniques are important in sales	R.D.S Build Mart
36	Dr.R.Jeyalakshmi	A study on customer behaviour towards mutual funds and equity investment was made using a questionnaire. The annalysis from the questionnaire helps the stock broking firm to empower their employees.	Eettal finserv
37	Dr.S.SANKAR	Conducting Programme on mobilisation of funds from various sources for top level excutives.	JP ENTERPRISES PVt., Ltd.,
38	Dr. K. Maran	Resource person for Career Guidance program	Amalorpove Higher secondary school, Pondicherry
39	Dr. K. Maran	Resource person for Career Guidance program	Rane TRW
40	Dr. K. Maran	Imparted EDP training program on Change Management for NLC New Joining Executives	NLC
41	Soundarapandiyan K	5-S implementation for enhanced productivity	Maruti Polybags Pvt Ltd
42	Dr. R.Suresh	Establish market development aims and targets. Identify target market(s), sectors and niches.Design and provide your required monitoring, measurement and reporting systems.Implement your sales development activity	Manav Packaging Pvt. Ltd.
43	Dr. R.Suresh	Identification of service requirements. Analysing the existing facilities	YRM Industries

Total number of Consultancy – 17
Total number of client organization – 15
Total amount – 1250000

S.No	Corporate	Consulting title	Faculty name	Amount
1	NLC Ltd	Change management, Creativity and lateral thinking, Self understanding	Dr.K.Maran	Phase 1- Rs 25,000 Phase 2- Rs 50,000 Phase 3- Rs 25,000
2	Honey well electrical Ltd	Process re engineering	Dr.K.Maran& T.Praveen Kumar	Phase 1-Rs 50,000 Phase 2- Rs 50000
3	Kalvimalar.com	Search engine optimization	Dr R.Suresh	Rs 65,000
4	Webboomba . digital media	Revenue generation strategy Emotional quotient	Dr.K.Maran& T.Praveen kumar Dr.K.Soundara pandiyan	Phase 1-Rs 60,000 Phase 2- Rs 60000 Phase 3- Rs 60000
5	E-crusaders.com	Training and development	Dr.K.Soundara pandiyan	Phase 1-Rs 50000 Phase 2- Rs 45000
6	Only coffee Pvt ltd	Market penetration strategy	Dr.S.Sankar& S.Dinesh kumar	Phase 1- Rs 50000 Phase 2- Rs 60000
7	Pachiappas silks Pvt ltd	Retailing strategies	Dr.V.Dhalayan	Rs.50000
8	Kathir sudhir auto	Process improvement strategy	Dr.V.Hemanth Kumar	Rs. 65,000
9	DSN Automotive	Competency mapping	Mr.K.S.Usman mohideen	Phase 1- 70,000 Phase 2- 50,000
10	Students podium	Product development	T.Praveen Kumar	Rs.35000
11	EVA Stalin Education	Extension strategy	Dr.K.MARAN	Rs 45000
12	Western Thomson India Pvt ltd	Training and development	Dr.K.Maran & Dr.S.Sankar	Rs 65000
13	SVS Oil Pvt Ltd	Product reliability and re engineering	Dr.K.Maran	Rs.50000
14	Career Kalvi.in	Digital Marketing	Dr.K.Maran	Rs 45000
15	Chennai Auto Pvt ltd	Employee engagement Training and development	Dr.V.Hemanth Kumar Dr.K.Soundara pandiyan	Rs 65000 Rs 60000

Name of the Project/ Endowments, Chairs	Name of the Principal Investigator	Department of Principal Investigator	Year of Award	Funds provided	Duration of the project
A study on two wheeler accidents and its causes with reference to students in Chennai	Dr.V.HemanthKumar	Management Studies	2017	35,000	9 Months

Funded Project

Total amount of Fund received – 966700

FACULTY NAME	RESEARCH PROJECT TITLE	ORGANIZATION
DR. K MARAN	Design And Development Of Assessment Tool For Recruitment	Build Hr (I) Pvt. Ltd.
DR. B.VENKATESWARA PRASAD	Customer Satisfaction Towards Quality Of Banking Services	Canara Bank
DR.S.SANKAR	Potential Market Identification For Steel In Tier 2 Cities	Pradeep Stainless Steels
DR.V.DHAYALAN	Job Satisfaction Of Employees	Sakunthala Silks
MR.K.MURUGAN	Advertising Media	Webboomba
DR USMAN MOHIDEEN K S	Ethical Issues In Distribution In Iron And Steel Industry	Reliance Trading Corporation
DR.R.SURESH	Erp Implementation	Mercury Manufacturing Industries
DR.P.VENKATESH	Techniques For Assessing The Durability Of Small Scale Business Opportunity	Jsr Enterprises, Chennai
DR.P.VENKATESH	The Effect Of Cost Reduction And Control Techniques On The Performance Of Manufacturing	Mk Engineering, Chennai
DR.V.HEMANTHKUMAR	Human Resource Informaation System Development	Castwel Auto Parts Pvt. Ltd.
DR. K. SOUNDARAPANDIYAN	Revenue Optimization - Target Pricing Concept	Vani Scientific Equipments Pvt Ltd
DINESH KUMAR S	Market Potential Identification	G M Agencies
DINESH KUMAR S	End To End Sales Training	Raja Enterprises
DR.R.JEYALAKSHMI	Investors Behviour Towards Mutual Fund Investments	Eettal Finserv
DR.R.JEYALAKSHMI	Influence Of Lifestyle Amenities On Upper Middle Class Customers	Bergers Infra

Total amount of Fund received – 703800

FACULTY NAME	Research Project Title	Organization
DR V SASIREKHA	Report On Solar Energy For Home Systems	Rvr Research Foundation
DR V SASIREKHA	Logistics Management For Iron Scrap Dealers	Sree Vari Steels
DR. B.VENKATESWARA PRASAD	Employee Satisfation Towards Working Conditions	TRW Rane (P) Ltd.,
DR.V.DHAYALAN	Report On Customer Relations Management	S.S.Elctricals
MR.K.MURUGAN	Logistics Mangement For Automation Products	Maruthi Power Control Systems
DR USMAN MOHIDEEN K S	Increasing Effectiveness Of Virtual Workplace	Webboomba
DR.R.SURESH	ERP Implementation	Mugi Homecare
DR.P.VENKATESH	Financial Problems And Survival Strategies Of Small Scale Enterprises	Castwel Auto Parts Pvt. Ltd.
DR. V.HEMANTH KUMAR	Logistics Mangement And Pricing Strategies	Jesus Rajan Traders And Transports
DR. K. SOUNDARAPANDIYAN	Adoption Of Lean Management For Enhanced Productivity	Maruti Polybags Pvt Ltd
DR. L. ARUNACHALAM	Study On Skill Enhancement Platform For Under Graduate Engineers	Jayam Academy
DINESH KUMAR S	Prospect Identification Using Data Analytics	Weboomba Pvt Ltd
DR.R.JEYALAKSHMI	Online And Offline Marketing Strategies	Eettal Food And Beverages

Total amount of Fund received – 606900

FACULTY NAME	RESEARCH PROJECT TITLE	ORGANIZATION
DR V SASIREKHA	Corporate Social Responsibility Activities Of Amul	CBS Pvt. Ltd., Saidapet
DR.S.SANKAR	Retention Of Labource Force In Washing Unit	Celebrity Fashions Pvt., Ltd
DR.V.DHAYALAN	Job Stress Of Employees In Sales And Marketing	RDS Group Of Companies
DR.V.DHAYALAN	Scrap Reduction And Scrap Maintenance In Manufacturing Process	Madras Electroplatters
MR.K.MURUGAN	The Relevance Of Sales Promotion To Business Organisations	Aachi Masala Pvt Ltd.
DR USMAN MOHIDEEN K S	Retention Of Employees In Manufacturing	Reliance Steel Corporation
DR.P.VENKATESH	Strategies To Reduce Arbitration Stress For Stock Brokers	BMA Wealth Creators
DR. V.HEMANTH KUMAR	Service Quality And Customer Retention Strategies	Skyware Solutions
Dr. K SOUNDARAPANDIYAN	Awareness Creation Of Financial Instruments For Ngos	Mcube Academy Pvt Ltd
DINESHKUMAR	5s Strategy Implementation	Mercury Fashions
DR R JEYALAKSHMI	Employee Expectations About Salary In Data Entry Field	MK Business Solutions
DR R JEYAALAKSHMI	Hospital Management	Shadithya Hospitals

Faculty