Resource Mobilization for Research
Grants for research projects sponsored by the non-government sources such as industry , corporate houses , international bodies, endowments , chairs in the institution during the last five years (3)
Consultancy By Faculty
| Sl.No. | Faculty In-Charge | Details Of The Work | Funding Agency | Duration |
|---|---|---|---|---|
| 1 | Dr V Sasirekha | Factors Affecting Students Preferences To Study Abroad Programs: A Case Of Indian Business School Students | Tafne Overseas Educations Consultants | 3 Days |
| 2 | Dr. K. Maran | Training Consultant For Change Management For Employees Performance In Post Covid19 | Only Coffee India Private Limited | 1 Day |
| 3 | Dr. K. Maran | Training Consultant For Stress Management And Sustainability | All India Beauty Parlour Employers | 1 Day |
| 4 | Dinesh Kumar S | Strategizing On Digital Marketing Using Big Data | Weboomba Pvt Ltd | 3 Days |
| 5 | Dr.S.Sankar | Compensation Management | K.S.Blue Metal & Mining Pvt., Ltd., | 3 Days |
| 6 | Dr.V.Dhayalan | A Study On Employee Training Needs | Madras Electro Platers | 5 Days |
| 7 | Dr. K. Maran | Training Consultant For Entrepreneurship And Startup For Faculty And Students | Sairam Institute Of Technology | 1 Day |
| 8 | Dr. K. Maran | Training Consultant For Understanding Self Concept For Operational Level Employees | Madras Electroplates | 1 Day |
| 9 | Dr.S.Sankar | Market Potential Identification - Kitchen Utensils | J.B.Enterprises | 3 Days |
| 10 | Dr.R.Suresh | 3rd Party Logistics (3pl) | Kg Express Shipping And Logistics | 3 Days |
| 11 | Dr. K. Maran | Training Consultant For Emotional Intelligence At The Exploration Stage Of Career | Northern University Bangladesh | 2 Days |
| 12 | Dr. K. Soundarapandiyan | Amplifying The Effectiveness Of Brand Promotion Strategies Adopted | Vani Scientific Equipments Pvt Ltd | 6 Days |
| 13 | Dr. K. Maran | Training Consultant For Impact Of Emotional Intelligence For Carrier Success | Sairam Homeopathy | 1 Day |
| 14 | Dr.V.Hemanth Kumar | Brand Strategy And Competitor Analysis | Anh Business Solutions | 4 Days |
| 15 | Dr.V.Dhayalan | A Study On Stress Management Of Employees | Celebrity Fashions | 5 Days |
| 16 | Mr.K.Murugan | Effectiveness Of Employee Welfare And Safety Measures | Mahle Engine Components | 3 Days |
| 17 | Dr V Sasirekha | Awareness And Investment Preferences Of Women: An Empirical Study On Working And Non Working Females | Swarnatara Collaborations | 4 Days |
| 18 | Dr.P.Venkatesh | Hr Policies And Implementation | Ashley Alteams India Pvt Ltd | 4 Days |
| 19 | Dr. K. Maran | Training Consultant For Brand Promotional Consultancy | Cloud Tech Mind | 3 Months |
| 20 | Dr.B. Venkateswara Prasad | Managing Change | Jamna Auto Industries Limited | 5 Days |
| 21 | Dr. K. Soundara pandiyan | Digital Marketing Strategy For Maximizing Potential Reach | G M Agencies | 5 Days |
| 22 | Dr Usman Mohideen K S | Bench Marking Practices In Blood Banks: Overview About Collecting And Preserving Of Bloods Across The Globe And Eliminate Wastages | Lions Club Of Egmore | 3 Days |
| 23 | Dr. K. Maran | Training Consultant For Life And Professional Skills For Medical Professional | Sairam Ayurveda College Chennai | 1 Day |
| 24 | Dr.V.Hemanth Kumar | Business Development Strategies Through ECRM | Tax Bay Solutions | 8 Days |
| 25 | Dr. K. Maran | Training Consultant For Shape Your Career 360 | Annai Vellankanni College For Women | 1 Day |
| 26 | Dr.B. Venkateswara Prasad | Emotional Intelligence | Pocl Enterprises Limited | 4 Days |
| 27 | Dr.R.Suresh | ERP Pre Implementation | GG Organics | 4 Days |
| 28 | Dr. K. Maran | Training Consultant For emerging Trends In Research Methodology | East (Ngo) | 1 Day |
| 29 | Dinesh Kumar S | Optimizing Logistics For Effective Procurement | Super Sea Foods Pvt Ltd | 6 Days |
| 30 | Dr.P.Venkatesh | Work Life Balance Of Employees | Good Leaps Solutions Private Limited | 3 Days |
| 31 | Dr. K. Maran | Training Consultant For Sales Promotion Consultancy | Zha Branded Readymade Garments | 2 Months |
| 32 | Dr.R. Jeyalakshmi | A Study On Grievance Handling Mechanism | Gt Electronics India Pvt Ltd | 4 Days |
| Sl.No. | Faculty In-charge | Details of the work | Funding Agency | Duration From - To |
|---|---|---|---|---|
| 1 | DR. K. MARAN | Training Consultant for Seminar, Social Science Research and importance in Business Decision making | Department of commerce & financial Studies University of Kashmir | 1 day |
| 2 | DR. K. MARAN | Training Consultant for , Who I am, workshop | APC Mahalakshmi College of women Thuthukudi | 1 day |
| 3 | DR USMAN MOHIDEEN K S | Survey conducted in chennai city to understand the public perception towards mutual fund. Totally 243 samples are collected and findings were presented to the company | Eetal Finserv | 1 month |
| 4 | DR. K. MARAN | Training Consultant for , Quality for women leaders, All India Hair and Beauty Association,Motivation talk | All India Hair and Beauty Association | 1 day |
| 5 | DINESH KUMAR S | Digital Marketing - Sourcing potential students for enrolment | MCube Academy | 2 days |
| 6 | DR. K. MARAN | Training Consultant for IED, Market & Business Development Model | IIC & EDC At SSEC | 1 day |
| 7 | DR. K. MARAN | Training Consultant for , No medicines for your stress heart, All India Hair and Beauty Association,Motivation talk | All India Hair And Beauty Association | 1 day |
| 8 | DR. R.SURESH | Study on service requirements | R K Industries | 3 days |
| 9 | SOUNDARAPANDIYAN K | Marketing Segmentation using blue ocean strategy | VNS Automation Pvt Ltd | 3 days |
| 10 | DR. K. MARAN | Consultant - Sales Promotion of new branded garments at Chennai city -Customer target on youth and higher education students in the campus by way of Start up culture | ZHA Branded Garments, Chennai | 3 days |
| 11 | DR.R.JEYALAKSHMI | Competitor analysis for a proposed coffee shop was made and helps to build a business plan for this company | Eettal Beverages | 1 week |
| 12 | HEMANTH KUMAR V | CRM - utilization as a powerful tool for strengthening customer base. | Copier Toner Enterprises | 2 days |
| 13 | SOUNDARAPANDIYAN K | Lean Management - Maximizing benefit | Vani Scientific Equipments Pvt Ltd | 3 days |
| 14 | DR. B.VENKATESWARA PRASAD | ] | LG Fashions | 2 days |
| 15 | DR V SASIREKHA | Customer satisfaction regarding freight forwarding services and its impact | KSR Freight Forwarders Ltd | 2 days |
| 16 | MR.K.MURUGAN | Advertising campaign is a written report provides an objective campaign analysis, highlights favourable results and identifies areas in which advertising strategy adjustments are appropriate. | Maruti Power Control | 5 days |
| 17 | DR. K. MARAN | Resource Person for Seminar, Understanding self concept for management student | Department Of Management Studies University Of Kashmir | 1 day |
| 18 | SOUNDARAPANDIYAN K | Identifying the Market Potential and Opportunities for Real Estate Market in Sub-Urban areas | Leo Housing Pvt Ltd | 4 months |
| 19 | DINESH KUMAR S | Optimizing logistics for effective procurement | Super Sea Foods Pvt Ltd | 4 months |
| 20 | DR. K. MARAN | Resource person , IQ or EQ- Tools for leadership success in digital era | Refresher Program SSEC | 1 day |
| 21 | DR.S.SANKAR | Training on payroll management system for Administrative employees. | Celebrity Fashions Pvt., Ltd | 3 days |
| 22 | DR.P.VENKATESH | To fulfil the company manufacturing requirements its very important to select the best supplier in the market based on the Quality, Price, Prompt delivery and Credit delivery so that there must be unstop output generation and will able to satisfy the Demand of market | Madras Electro Platers | 3 days |
| 23 | HEMANTH KUMAR V | Customer Expectations Management - through attractive promotional offers and discounts | Sivani DTH | 2 days |
| 24 | DR. K. MARAN | Training Consultant for Orientation program, Teaching Methodology Orientation program for University & college Teacher | UGC HRD Center University Of Kashmir | 1 day |
| 25 | SOUNDARAPANDIYAN K | Strategy for sourcing of raw materials | Raja Enterprises | 3 days |
| 26 | DR.V.DHAYALAN | Advertising campaign is a written report provides an objective campaign analysis, highlights favourable results and identifies areas in which advertising strategy adjustments are appropriate. | Sagunthala Silks | 10 days |
| Sl.No. | Faculty In-charge | Details of the work | Funding Agency | Duration From - To |
|---|---|---|---|---|
| 1 | DR. K. MARAN | Training Consultant for How to be an Entrepreneur for Executive MBA | Eastern University Srilanka | 1 day |
| 2 | DR. V. HEMANTH KUMAR | Service Quality - attracting potential customers and enhancing customer retention. | Skyware Solutions | 4 days |
| 3 | DR. K. MARAN | Training Consultant for Contemporary teaching methodology for commerce and management faculty | Center University of Mysore | 1 day |
| 4 | DR. K. SOUNDARAPANDIYAN | Digital Marketing Strategy for maximizing potential reach | G M Agencies | 2 days |
| 5 | DR. R.SURESH | Understanding customer needs, Identifiying and sourcing of right merchandise ,planning the right assortment | Prateek Retails India Private Ltd | 5 days |
| 6 | DINESH KUMAR S | SPANCO Model for enhancing Sales | Vardhamanan Silks Manufacturing Pvt Ltd | 4 days |
| 7 | DR V SASIREKHA | Analyse the best practices in operations management | RSL Container Lines | 5 days |
| 8 | DR. V. HEMANTH KUMAR | Customer Relationship Mangement Strategies - to restric client trunover and enhance client satisfication. | O' Clock Software | 5 days |
| 9 | DR. R.SURESH | Target market identification, Transportation and warehousing cost | Delite Surgicals | 4 days |
| 10 | MR.K.MURUGAN | Neural marketing is a commercial marketing communication field that applies neuropsychology. Neural processes observed provide a more accurate prediction of population-level data in comparison to self-reported data. | Aachi Masala | 4 days |
| 11 | DR. B.VENKATESWARA PRASAD | Addressing employees how to balance between personal and work life as well | JB Enterprises | 2 days |
| 12 | DR. K. MARAN | Training Consultant for - Innovative Methods and Social media & Social media tools for effective education | SSEC | 1 day |
| 13 | DR. K. MARAN | Training Consultant for , Ethics &social responsibility of graduate student | Eastern University | 1 day |
| 14 | DR.V.DHAYALAN | Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session | S.S. Electricals | 5 days |
| 15 | DR.P.VENKATESH | Statement showing the items of differences between the cash Book balance and the pass book balance, prepared on any day for reconciling the two balances. A transaction relating to bank has to be recorded in Cash Book and Pass Book. | Maruthi Power Control | 3 days |
| 16 | DR.V.DHAYALAN | Written procedure for staff Selection of Sales perssonal for saguntahala silks | R.D.S Super Market Pvt. Ltd | 5 days |
| 17 | DINESH KUMAR S | Optimizing the Transportation schedule to enhance productivity | Maruti Polybag Pvt Ltd | 2 days |
| 18 | DR.R.JEYALAKSHMI | One week training on soft skill development was given to employees. the training was mainly focused on telephone etiquettes, early morning wake up practices, time management and self grooming. | MK Business Solutions | 34 days |
| 19 | DR. V. HEMANTH KUMAR | Logistics Management - Optimizing operatiponal efficency through wider coverage and route scheduling. | Sreelaya Transport | 5 days |
| 20 | DR. K. SOUNDARAPANDIYAN | Creating awareness for Financial literacy | MCube Academy Pvt Ltd | 3 days |
| 21 | DR. K. MARAN | Training Consultant for Imparted training to Deputy Chief Secretary- Personnel and Training, Secretaries, Department Heads and several Senior officials | SLAS | 1 day |
| 22 | DR.S.SANKAR | Training on preparation of payroll for staffs. | K S Blue Metal Pvt Ltd | 5 days |
| 23 | DR USMAN MOHIDEEN K S | Work life balance techniques and problems for women employees in the company | Work Life Balance | 1 day |
| 24 | DR. K. MARAN | Training Consultant for Innovative Teaching Methodology or Engineering faculty | SSEC | 1 day |
| 25 | DR. K. MARAN | Training Consultant for - Emotional Intelligence for sustainability development | Department of Training and Development South East Province Srilanka (SLAS) | 1 day |
| 26 | DR. B.VENKATESWARA PRASAD | Managing emotions will help in improving the quality of work and interpersonal relations | Vogue Sourcing | 2 days |
| 27 | DR USMAN MOHIDEEN K S | Insight into concept of 6 sigma. Best Six sigma practices in industry along with video presentations | Six Sigma | 2 days |
| 28 | DR. K. MARAN | Training Consultant for - Leadership And Innovation for Goal Attainment | SSEC | 1 day |
| 29 | DR V SASIREKHA | To Identify the effectiveness of container handling and issues associated involved in it | Meenakshi Cargo Forwarders Pvt Ltd | 4 days |
| 30 | DR V SASIREKHA | Analyse the sloar energy market potential and tis impact on hydel energy | Elegant Power | 5 days |
| 31 | DR. V HEMANTH KUMAR | Engineering students employment competency for their employability skills in self-financing institutions in southern part of Tamil Nadu | Build Hr Consultants Pvt Ltd | 6 months |
| 32 | DR.S.SANKAR | Training on finance for non-finance people in the organization. | VNS Automations Pvt Ltd | 4 days |
| Sl.No. | Faculty In-charge | Details of the work | Funding Agency | Duration From - To |
|---|---|---|---|---|
| 1 | Mr.K.MURUGAN | Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. | PPP Pharmaceuticals Ltd., Chennai | 2 days |
| 2 | Dr.S.SANKAR | Conducting Training on showing possitive attitute towards job for employees. | SFP & SONS Pvt., Ltd., | 2 days |
| 3 | Dr. K. MARAN | Resource person Panel discussion and chairing session for International Conference on emerging global issues and challenges | Department Of Commerce, SSS Jain College For Women | 1 day |
| 4 | Dr. K. SOUNDARAPANDIYAN | Amplifying the effectiveness of Brand Promotion strategies adopted | Vani Scientific Equipments Pvt Ltd | 3 days |
| 5 | Dr USMAN MOHIDEEN K S | Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session | Reliance Steel Corporation | 1 day |
| 6 | Dr V SASIREKHA | Evaluation of small electric meter report and its effective functioning | Itron Systems Pvt. Ltd | 5 days |
| 7 | Dr.V. HEMANTH KUMAR | Logistics Management - Optimizing transportation schedule for effective resource utilization. | Jesus Rajan Traders And Transports | 2 days |
| 8 | Dr. K S USMAN MOHIDEEN K S | Elaborated various sources of grievances along with grievance handling procedure. The program conducted for top and middle level employees | Reliance Trading Corporation | 1 day |
| 9 | DR. K. MARAN | Training Consultant for Managerial excellence for business man in the Innovation Entrepreneurship Awareness camp | Department of Production engineering , Sri Sai Ram Engineering college | 1 day |
| 10 | DR.P.VENKATESH | Inventory valuation method evaluates inventories at the economic level. These techniques are of great importance when the prices for acquired units are different. Companies should be aware of the inventory cost and maintain the proper Inventory level. | JSR Enterprises, Chennai | 5 days |
| 11 | DR. R.SURESH | Study on legacy system, Identification of right ERP product | Ideal Fastener India Pvt. Ltd | 5 days |
| 12 | DR.R.JEYALAKSHMI | One week Training given to employees in the field of stress management and time management. | Berger's Infra | 5 day |
| 13 | DR. K. MARAN | Training Consultant for Career Guidance programVetri padigal | Puthiyathalimurai,Hosur | 1 day |
| 14 | DR. K. MARAN | Training Consultant for Feasibility study in Entrepreneurship Awareness camp | Department of Electrical and Electronics, Sri Sai Ram engineering college | 1 day |
| 15 | Dr. V. HEMANTH KUMAR | Labour Welfare Strategies - for contracat labour management | Siva Pack Woods And Traders | 5 days |
| 16 | DINESH KUMAR S | Payroll Management System Development using analytics | Buildhr Pvt Ltd | 2 days |
| 17 | DR.V.DHAYALAN | Motivatinng employees for better performance | R.D.S Super Market Pvt.Ltd. | 5 days |
| 18 | DR. K. MARAN | Training Consultant for Understanding self at NLC New Joining Executives | NLC | 1 day |
| 19 | DR. B.VENKATESWARA PRASAD | Couselling for employees for both professional and personal problems to cope up | Sai Lalith Fragrances | 2 days |
| 20 | DR. B.VENKATESWARA PRASAD | Stress management practices to cope up with the stress to avoid physical, psychological | Swabs India Pvt. Ltd | 4 days |
| 21 | DR. K. MARAN | Training Consultant for Feasibility study in Entrepreneurship Awareness camp | Department of Computer Science, Sri Sai Ram Engineering college | 1 day |
| 22 | HEMANTH KUMAR V | Creating Brand Awareness - through outdoor and social media | Neverest Industries | 3 days |
| 23 | DINESH KUMAR S | Strategising on Digital Marketing using big data | Weboomba Pvt Ltd | 3 days |
| 24 | DR. K. MARAN | Training Consultant for FDP Training for diet lecturer | Government of Tamilnadu, SCERT | 1 day |
| 25 | DR. K. MARAN | Training Consultant for Solar Power Project Implementation and its awareness about individual households and target the results in sub-urban areas | Maruti Power Control Systems | 3months |
| 26 | DR V SASIREKHA | Monitoring of commodity trending and tax related issues to make wise investment t | Chennai Metal Traders | 1 week |
| 27 | DR. K. MARAN | Training Consultant for Entrepreneurship awareness and development program for engineering management students | Tagore engineering college in association with ED Institute Ahmadabad | 1 day |
| 28 | DR.V.DHAYALAN | After Sales Service and support for sustainable development | Sagunthala Silks | 20 Days |
| 29 | DR V SASIREKHA | Anaylse the markt potential and market trends for pharmaceutical business | Imhotep Pharmaceuticals | 4 days |
| 30 | DR.S.SANKAR | Motivating Lower Level employees by Conducting Motivational Development Programme. | Celebrity Fashions Pvt., Ltd | 3 days |
| 31 | DR.P.VENKATESH | Auditing is the key parameter for the organisation growth and development based on that the financial performance is to be attained and also helpful for the budgeting and decision making process | MK Engineering, Chennai | 4 days |
| 32 | DR. K. MARAN | Training Consultant for EDP training program on Change Management for NLC New Joining Executives | NLC | 1 day |
| 33 | DR. B.VENKATESWARA PRASAD | Imbibing the leadership qualities to make them as effective team players | Chennai Polypack Pvt. Ltd | 3 days |
| 34 | MR.K.MURUGAN | Sales promotion is a short-term incentive to initiate trial or purchase. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. | Castwel Auto Parts Pvt. Ltd. | 3 days |
| 35 | DR.V.DHAYALAN | Sales promotion techniques are important in sales | R.D.S Build Mart | 20 Days |
| 36 | DR.R.JEYALAKSHMI | A study on customer behaviour towards mutual funds and equity investment was made using a questionnaire. The annalysis from the questionnaire helps the stock broking firm to empower their employees. | Eettal Finserv | 1 month |
| 37 | DR.S.SANKAR | Conducting Programme on mobilisation of funds from various sources for top level excutives. | JP Enterprises Pvt., Ltd., | 3 days |
| 38 | DR. K. MARAN | Training Consultant for Career Guidance program | Amalorpove Higher secondary school,Pondicherry | |
| 39 | DR. K. MARAN | Training Consultant for Career Guidance program" | Rane TRW | 1 day |
| 40 | DR. K. MARAN | Training Consultant for EDP training program on Change Management for NLC New Joining Executives | NLC | 1 day |
| 41 | SOUNDARAPANDIYAN K | 5-S implementation for enhanced productivity | Maruti Polybags Pvt Ltd | 5 days |
| 42 | DR. R.SURESH | Establish market development aims and targets. Identify target market(s), sectors and niches. Design and provide your required monitoring, measurement and reporting systems. Implement your sales development activity | Manav Packaging Pvt. Ltd. | 4 days |
| 43 | DR. R.SURESH | Identification of service requirements. Analysing the existing facilities | YRM Industries | 2 days |
Corporate Experts On Curriculum Development
| S.No | Name of the expert | Designation | Company Name |
|---|---|---|---|
| 1 | Mr.B.Vijayakumar | Managing Director | Pradeep Steels |
| 2 | Mr.C.K.Kumaravel | Chief Executive Officer | Naturals Salon |
| 3 | Dr.S.Ramakrishnan | Deputy General Manager | Parle Agro |
| 4 | Mr.Anto Kumar | General Manager- HR | Blue Star |
Faculty on Board
| S.NO | Faculty | Company |
|---|---|---|
| 1. | Dr.K.SoundaraPandiyan | · Pradeep Stainless Steel India Pvt. Ltd |
| · Kanor Systems Inc | ||
| 2. | Dr.B.Venkateswara Prasad | CERT Technologies |
| Venture Lighting India Ltd | ||
| 3. | Dr.V.Sasirekha | Mercury Manufacturing Company Limited |
| Victory Software Solutions | ||
| 4. | Dr.R.Suresh | Aster Comfort Designs private Ltd |
| 5. | Dr.S.Sankar | SVS Oil Mills Pvt. Ltd |
| 6. | Dr.V.Dhayalan | Pachaiyappas Silks |
Consultancy Work
- Total amount – 5,61,000
| Sl.No. | Faculty In-charge | Details of the Work | Funding Agency |
|---|---|---|---|
| 1 | Dr. K. Maran | Resource Person for Seminar, Social Science Research and importance in Business Decision making | Department of commerce & financial Studies University of Kashmir |
| 2 | Dr. K. Maran | Resource person, Who I am, workshop | APC Mahalakshmi College of women thuthodi |
| 3 | DR USMAN MOHIDEEN K S | Survey conducted in Chennai city to understand the public perception towards mutual fund. Totally 243 samples are collected and findings were presented to the company | EETALFINSERV |
| 4 | Dr. K. Maran | Resource person, Quality for women leaders, All India Hair and Beauty Association, Motivation talk | All India Hair and Beauty Association |
| 5 | Dinesh Kumar S | Digital Marketing - Sourcing potential students for enrolment | MCube Academy |
| 6 | Dr. K. Maran | Resource Person for IED, Market & Business Development Model | IIC & EDC at SSEC |
| 7 | Dr. K. Maran | Resource person, No medicines for your stress heart, All India Hair and Beauty Association, Motivation talk | All India Hair and Beauty Association |
| 8 | Dr. R.Suresh | Study on service requirements | R K Industries |
| 9 | Soundarapandiyan K | Marketing Segmentation using blue ocean strategy | VNS Automation Pvt Ltd |
| 10 | Dr. K. Maran | Sales Promotion of new branded garments at Chennai city -Customer target on youth and higher education students in the campus by way of Start up culture | Zha Branded Graments, Chennai |
| 11 | Dr.R.Jeyalakshmi | Competitor analysis for a proposed coffee shop was made and helps to build aa business plan for this company | EETTAL BEVERAGES |
| 12 | Hemanth Kumar V | CRM - utilization as a powerful tool for strengthening customer base. | copier toner enterprises |
| 13 | Soundarapandiyan K | Lean Management - Maximizing benefit | Vani Scientific Equipments Pvt Ltd |
| 14 | Dr. B.Venkateswara Prasad | LG Fashions | |
| 15 | DR V SASIREKHA | Customer satisfaction regarding freight forwarding services and its impact | KSR FREIGHT FORWARDERS LTD |
| 16 | Mr.K.MURUGAN | Advertising campaign is a written report provides an objective campaign analysis, highlights favorable results and identifies areas in which advertising strategy adjustments are appropriate. | MARUTI POWER CONTROL |
| 17 | Dr. K. Maran | Resource Person for Seminar, Understanding self concept for management student | Department of Management Studies University of Kashmir |
| 18 | Soundarapandiyan K | Identifying the Market Potential and Opportunities for Real Estate Market in Sub-Urban areas | Leo Housing Pvt Ltd |
| 19 | Dinesh Kumar S | Optimizing logistics for effective procurement | Super Sea Foods Pvt Ltd |
| 20 | Dr. K. Maran | Resource person , IQ or EQ- Tools for leadership success in digital era | Refresher Program SSEC |
| 21 | Dr.S.SANKAR | Training on payroll management system for Administrative employees. | CELEBRITY FASHIONS PVt., Ltd |
| 22 | Dr.P.Venkatesh | To fullfill the company manufacturing requirements its very important to select the best supplier in the market based on the Quality, Price, Prompt delivery and Credit delivery so that there must be unstop output generation and will able to satisfy the Demand of market | Madras Electro Platers |
- Total amount – 7,59,750
| Sl.No. | Faculty In-charge | Details of the work | Client Name |
|---|---|---|---|
| 1 | Dr. K. Maran | Resource Person , How to be an Entrepreneur for Executive MBA | Eastern University srilanka |
| 2 | Hemanth Kumar V | Service Quality - attractracting potential customers and enhacing customer retention. | Skyware Solutions |
| 3 | Dr. K. Maran | Resource Person Contemporary teaching methodology for commerce and management faculty | Center University of Mysore |
| 4 | Soundarapandiyan K | Digital Marketing Strategy for maximizing potential reach | G M Agencies |
| 5 | Dr. R.Suresh | Understanding customer needs, Identifiying and sourcing of right merchandise ,planning the right assortment | PRATEEK RETAILS INDIA PRIVATE LTD |
| 6 | Dinesh Kumar S | SPANCO Model for enhancing Sales | Vardhamanan Silks Manufacturing Pvt Ltd |
| 7 | DR V SASIREKHA | Analyse the best practices in operations management | RSL CONTAINER LINES |
| 8 | Hemanth Kumar V | Customer Relationship Mangement Strategies - to restric client trunover and enhance client satisfication. | O' Clock Software |
| 9 | Dr. R.Suresh | Target market identification, Transportation and warehousing cost | Delite Surgicals |
| 10 | Mr.K.MURUGAN | Neural marketing is a commercial marketing communication field that applies neuropsychology. neural processes observed provide a more accurate prediction of population-level data in comparison to self-reported data. | AACHI MASALA |
| 11 | Dr. B.Venkateswara Prasad | Addressing employees how to balance bewtween personal and work life as well Resource Person, Innovative Methods and Social media & Social mediatools for effective education | JB ENTERPRISES |
| 12 | Dr. K. Maran | Resource Person, Innovative Methods and Social media & Social mediatools for effective education | SSEC |
| 13 | Dr. K. Maran | Resource Person , Ethics & social responsibility of graduate student | Eastern Univesity |
| 14 | Dr.V.Dhayalan | Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session | S.S. Electricals |
| 15 | Dr.P.VENKATESH | Statement showing the items of differences between the cash Book balance and the pass book balance, prepared on any day for reconciling the two balances. A transaction relating to bank has to be recorded in Cash Book and Pass Book. | Maruthi Power Control |
| 16 | Dr.V.Dhayalan | Written procedure for staff Selection of Sales perssonal for saguntahala silks | R.D.S Super Market Pvt. Ltd |
| 17 | Dinesh Kumar S | Optimizing the Transportation schedule to enhance productivity | Maruti Polybag Pvt Ltd |
| 18 | Dr.R.Jeyalakshmi | One week training on soft skill development was given to employees. the training was mainly focused on telephone etiquettes, early morning wake up practices, time management and self grooming. | MK Business Solutions |
| 19 | Hemanth Kumar V | Logistics Management - Optimizing operatiponal efficency through wider coverage and route scheduling. | Sreelaya transport |
| 20 | Soundarapandiyan K | Creating awareness for Financial literacy | MCube Academy Pvt Ltd |
| 21 | Dr. K. Maran | Imparted training to Deputy Chief Secretary- Personnel and Training, Secretaries, Department Heads and several senior officials | SLAS |
| 22 | Dr.S.SANKAR | Training on preparation of payroll for staffs. | K S Blue Metal Pvt Ltd |
| 23 | DR USMAN MOHIDEEN K S | Work life balance techniques and problems for women employees in the company | WORK LIFE BALANCE |
| 24 | Dr. K. Maran | Resource Person, Innovative Teaching Methodology for engineering faculty | SSEC |
| 25 | Dr. K. Maran | Resource Person in Emotional Intelligence for sustainability development | Department of Training and Development South East Province Srilanka(SLAS) |
| 26 | Dr. B.Venkateswara Prasad | Managing emotions will help in improving the quality of work and interpersonal relations | Vogue Sourcing |
| 27 | DR USMAN MOHIDEEN K S | Insight into concept of 6 sigma. Best Six sigma practices in industry along with video presentations | Six sigma |
| 28 | Dr. K. Maran | Imparted training on Leadership and Innovation for Goal Attainment | SSEC |
| 29 | DR V SASIREKHA | To Identify the effectiveness of container handling and issues associated involved in it | MEENAKSHI CARGO FORWARDERS PVT LTD |
| 30 | DR V SASIREKHA | Analyse the sloar energy market potential and tis impact on hydel energy | ELEGANT POWER |
| 31 | Hemanth Kumar V | Engineering students employment competency for their employability skills in self- financing institutions in southern part of Tamil Nadu | Build Hr Consultants Pvt Ltd |
| 32 | Dr.S.SANKAR | Training on finance for non- finance people in the organization. | VNS Automations Pvt Ltd |
- Total amount – 8,85,500
| Sl.No. | Faculty In-charge | Details of the work | Client Name |
|---|---|---|---|
| 1 | Mr.K.MURUGAN | Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. | PPP Pharmacuticals Ltd., Chennai |
| 2 | Dr.S.SANKAR | Conducting Training on showing possitive attitute towards job for employees. | SFP & SONS PVt., LTd., |
| 3 | Dr. K. Maran | Resource person Panel discussion and chairing session for International Conference on emerging global issues and challenges | Department of commerce, SSS Jain college for women |
| 4 | SoundaraPandiyan K | Amplifying the effectiveness of Brand Promotion strategies adopted | Vani Scientific Equipments Pvt Ltd |
| 5 | DR USMAN MOHIDEEN K S | Impart knowledge on stress management for all employees. Gave insight into 101 ways to beat the stress including yoga session | RELIANCE STEEL CORPORATION |
| 6 | DR V SASIREKHA | Evaluation of small eletric meter reort and its effective functioning | ITRON SYSTEMS PVT. LTD |
| 7 | Hemanth Kumar V | Logistics Management - Optimizing tranportation schedule for effective resource utilization. | Jesus Rajan Traders and Transports |
| 8 | DR USMAN MOHIDEEN K S | Elaborated various sources of grievances along with grievance handling procedure. The program conducted for top and middle level employees | RELIANCE TRADING CORPORATION |
| 9 | Dr. K. Maran | Resource person for Managerial excellence for business man in the Innovation Entrepreneurship Awareness camp | Department of Production engineering , Sri Sai Ram engineering college |
| 10 | Dr.P.VENKATESH | Inventory valuation method evaluates inventories at the economic level. These techniques are of great importance when the prices for acquired units are different. Companies should be aware of the inventory cost and maintain the proper Inventory level. | JSR ENTERPRISES, CHENNAI |
| 11 | Dr. R.Suresh | Study on legacy system, Identification of right ERP product | Ideal Fastener India Pvt. Ltd |
| 12 | Dr.R.Jeyalakshmi | One week Training given to employees in the field of stress management and time management. | Berger's Infra |
| 13 | Dr. K. Maran | Resource person for Career Guidance program Vetri padigal | Puthiyathalimurai, Hosur |
| 14 | Dr. K. Maran | Resource person for Feasibility study in Entrepreneurship Awareness camp | Ram engineering college |
| 15 | Hemanth Kumar V | Labour Welfare Strategies - for contracat labour management | Siva Pack Woods and Traders |
| 16 | Dinesh Kumar S | Payroll Management System Development using analytics | Buildhr Pvt Ltd |
| 17 | Dr.V.Dhayalan | Motivatinng employees for better performance | R.D.S SUPER MARKET PVT.LTD. |
| 18 | Dr. K. Maran | Imparted training program on Understanding self for NLC New Joining Executives | NLC |
| 19 | Dr. B.Venkateswara Prasad | Couselling for employees for | Sai Lalith Fragrances |
| 20 | Dr. B.Venkateswara Prasad | both professional and personal problems to cope up Stress management practices to cope up with the stress to avoid physical, psychological | Swabs India Pvt. Ltd |
| 21 | Dr. K. Maran | Resource person for Feasibility study in Entrepreneurship Awareness camp | Department of Computer Science , Sri Sai Ram engineering college |
| 22 | Hemanth Kumar V | Creating Brand Awareness - through outdoor and social media | Neverest Industries |
| 23 | Dinesh Kumar S | Strategising on Digital Marketing using big data | Weboomba Pvt Ltd |
| 24 | Dr. K. Maran | Resource person for FDP Training for diet lecturer | government of Tamilnadu, SCERT |
| 25 | Dr. K. Maran | Solar Power Project Implementation and its awareness about individual households and target the results in sub-urban areas | Maruti Power Control Systems |
| 26 | DR V SASIREKHA | Monitoring of commodity trending and tax related issues to make wise investment t | CHENNAI METAL TRADERS |
| 27 | Dr. K. Maran | engineering management students | |
| 28 | Dr.V.Dhayalan | After Sales Service and support for sustainable development | Sagunthala Silks |
| 29 | DR V SASIREKHA | Anaylse the markt potential and market trends for pharmaceutical business | IMHOTEP PHARMACEUTIC ALS |
| 30 | Dr.S.SANKAR | Motivating Lower Level employees by Conducting Motivational Development Programme. | CELEBRITY FASHIONS PVt., Ltd |
| 31 | Dr.P.VENKATESH | Auditing is the key parameter for the organisation growth and development based on that the financial performance is to be attained and also helpful for the bedgeting and decision making process | MK ENGINEERING, CHENNAI |
| 32 | Dr. K. Maran | Imparted EDP training program on Change Management for NLC New Joining Executives | NLC |
| 33 | Dr. B.Venkateswara Prasad | Imbibing the leadership qualities to make them as effectve team players | Chennai Polypack Pvt. Ltd |
| 34 | Mr.K.MURUGAN | Sales promotion is a short-term incentive to initiate trial or purchase. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. | CASTWEL AUTO PARTS PVT. LTD. |
| 35 | Dr.V.Dhayalan | Sales promotion techniques are important in sales | R.D.S Build Mart |
| 36 | Dr.R.Jeyalakshmi | A study on customer behaviour towards mutual funds and equity investment was made using a questionnaire. The annalysis from the questionnaire helps the stock broking firm to empower their employees. | Eettal finserv |
| 37 | Dr.S.SANKAR | Conducting Programme on mobilisation of funds from various sources for top level excutives. | JP ENTERPRISES PVt., Ltd., |
| 38 | Dr. K. Maran | Resource person for Career Guidance program | Amalorpove Higher secondary school, Pondicherry |
| 39 | Dr. K. Maran | Resource person for Career Guidance program | Rane TRW |
| 40 | Dr. K. Maran | Imparted EDP training program on Change Management for NLC New Joining Executives | NLC |
| 41 | Soundarapandiyan K | 5-S implementation for enhanced productivity | Maruti Polybags Pvt Ltd |
| 42 | Dr. R.Suresh | Establish market development aims and targets. Identify target market(s), sectors and niches.Design and provide your required monitoring, measurement and reporting systems.Implement your sales development activity | Manav Packaging Pvt. Ltd. |
| 43 | Dr. R.Suresh | Identification of service requirements. Analysing the existing facilities | YRM Industries |
- Total number of Consultancy – 17
- Total number of client organization – 15
- Total amount – 1250000
| S.No | Corporate | Consulting title | Faculty name | Amount |
|---|---|---|---|---|
| 1 | NLC Ltd | Change management, Creativity and lateral thinking, Self understanding | Dr.K.Maran | Phase 1- Rs 25,000 Phase 2- Rs 50,000 Phase 3- Rs 25,000 |
| 2 | Honey well electrical Ltd | Process re engineering | Dr.K.Maran& T.Praveen Kumar | Phase 1-Rs 50,000 Phase 2- Rs 50000 |
| 3 | Kalvimalar.com | Search engine optimization | Dr R.Suresh | Rs 65,000 |
| 4 | Webboomba . digital media | Revenue generation strategy Emotional quotient | Dr.K.Maran& T.Praveen kumar Dr.K.Soundara pandiyan | Phase 1-Rs 60,000 Phase 2- Rs 60000 Phase 3- Rs 60000 |
| 5 | E-crusaders.com | Training and development | Dr.K.Soundara pandiyan | Phase 1-Rs 50000 Phase 2- Rs 45000 |
| 6 | Only coffee Pvt ltd | Market penetration strategy | Dr.S.Sankar& S.Dinesh kumar | Phase 1- Rs 50000 Phase 2- Rs 60000 |
| 7 | Pachiappas silks Pvt ltd | Retailing strategies | Dr.V.Dhalayan | Rs.50000 |
| 8 | Kathir sudhir auto | Process improvement strategy | Dr.V.Hemanth Kumar | Rs. 65,000 |
| 9 | DSN Automotive | Competency mapping | Mr.K.S.Usman mohideen | Phase 1- 70,000 Phase 2- 50,000 |
| 10 | Students podium | Product development | T.Praveen Kumar | Rs.35000 |
| 11 | EVA Stalin Education | Extension strategy | Dr.K.MARAN | Rs 45000 |
| 12 | Western Thomson India Pvt ltd | Training and development | Dr.K.Maran & Dr.S.Sankar | Rs 65000 |
| 13 | SVS Oil Pvt Ltd | Product reliability and re engineering | Dr.K.Maran | Rs.50000 |
| 14 | Career Kalvi.in | Digital Marketing | Dr.K.Maran | Rs 45000 |
| 15 | Chennai Auto Pvt ltd | Employee engagement Training and development | Dr.V.Hemanth Kumar Dr.K.Soundara pandiyan | Rs 65000 Rs 60000 |
| Name of the Project/ Endowments, Chairs | Name of the Principal Investigator | Department of Principal Investigator | Year of Award | Funds provided | Duration of the project |
|---|---|---|---|---|---|
| A study on two wheeler accidents and its causes with reference to students in Chennai | Dr.V.HemanthKumar | Management Studies | 2017 | 35,000 | 9 Months |
| Name of the Project/ Endowments, Chairs | Name of the Principal Investigator | Department of Principal Investigator | Year of Award | Funds provided | Duration of the project |
|---|---|---|---|---|---|
| Causes of north eastern people migration to South India An Empirical Study | Dr. B.Venkateswara Prasad | Management Studies | 2016 | 40,000 | 1 Year |
| Name of the Project/ Endowments, Chairs | Name of the Principal Investigator | Department of Principal Investigator | Year of Award | Funds provided | Duration of the project |
|---|---|---|---|---|---|
| A Study on socio-economic status of Tamil Elam people with reference to post war | Dr.Maran & Dr.B.Venkateswara Prasad | Management Studies | 2015 | 40,000 | 1 Year |
| Name of the Project/ Endowments, Chairs | Name of the Principal Investigator | Department of Principal Investigator | Year of Award | Funds provided | Duration of the project |
|---|---|---|---|---|---|
| A Study on literacy and employability with reference to Malaysian Nationals | Dr.K.Maran & Dr. K. Soundarapandiyan | Management Studies | 2014 | 45,000 | 1Year and 3 Months |
| Professional students training effectiveness with reference to technical institutions in Tamil Nadu | Dr.V.Sasirekha | Management Studies | 2014 | 35,000 | 1 Year |
| Name of the Project/ Endowments, Chairs | Name of the Principal Investigator | Department of Principal Investigator | Year of Award | Funds provided | Duration of the project |
|---|---|---|---|---|---|
| Growth potential of power sector in Tamil Nadu using Biomass fuel | Dr.K.Maran | Management Studies | 2013 | 40,000 | 1 Year |
Funded Project
- Total amount of Fund received – 966700
| FACULTY NAME | RESEARCH PROJECT TITLE | ORGANIZATION |
|---|---|---|
| DR. K MARAN | Design And Development Of Assessment Tool For Recruitment | Build Hr (I) Pvt. Ltd. |
| DR. B.VENKATESWARA PRASAD | Customer Satisfaction Towards Quality Of Banking Services | Canara Bank |
| DR.S.SANKAR | Potential Market Identification For Steel In Tier 2 Cities | Pradeep Stainless Steels |
| DR.V.DHAYALAN | Job Satisfaction Of Employees | Sakunthala Silks |
| MR.K.MURUGAN | Advertising Media | Webboomba |
| DR USMAN MOHIDEEN K S | Ethical Issues In Distribution In Iron And Steel Industry | Reliance Trading Corporation |
| DR.R.SURESH | Erp Implementation | Mercury Manufacturing Industries |
| DR.P.VENKATESH | Techniques For Assessing The Durability Of Small Scale Business Opportunity | Jsr Enterprises, Chennai |
| DR.P.VENKATESH | The Effect Of Cost Reduction And Control Techniques On The Performance Of Manufacturing | Mk Engineering, Chennai |
| DR.V.HEMANTHKUMAR | Human Resource Informaation System Development | Castwel Auto Parts Pvt. Ltd. |
| DR. K. SOUNDARAPANDIYAN | Revenue Optimization - Target Pricing Concept | Vani Scientific Equipments Pvt Ltd |
| DINESH KUMAR S | Market Potential Identification | G M Agencies |
| DINESH KUMAR S | End To End Sales Training | Raja Enterprises |
| DR.R.JEYALAKSHMI | Investors Behviour Towards Mutual Fund Investments | Eettal Finserv |
| DR.R.JEYALAKSHMI | Influence Of Lifestyle Amenities On Upper Middle Class Customers | Bergers Infra |
- Total amount of Fund received – 703800
| FACULTY NAME | Research Project Title | Organization |
|---|---|---|
| DR V SASIREKHA | Report On Solar Energy For Home Systems | Rvr Research Foundation |
| DR V SASIREKHA | Logistics Management For Iron Scrap Dealers | Sree Vari Steels |
| DR. B.VENKATESWARA PRASAD | Employee Satisfation Towards Working Conditions | TRW Rane (P) Ltd., |
| DR.V.DHAYALAN | Report On Customer Relations Management | S.S.Elctricals |
| MR.K.MURUGAN | Logistics Mangement For Automation Products | Maruthi Power Control Systems |
| DR USMAN MOHIDEEN K S | Increasing Effectiveness Of Virtual Workplace | Webboomba |
| DR.R.SURESH | ERP Implementation | Mugi Homecare |
| DR.P.VENKATESH | Financial Problems And Survival Strategies Of Small Scale Enterprises | Castwel Auto Parts Pvt. Ltd. |
| DR. V.HEMANTH KUMAR | Logistics Mangement And Pricing Strategies | Jesus Rajan Traders And Transports |
| DR. K. SOUNDARAPANDIYAN | Adoption Of Lean Management For Enhanced Productivity | Maruti Polybags Pvt Ltd |
| DR. L. ARUNACHALAM | Study On Skill Enhancement Platform For Under Graduate Engineers | Jayam Academy |
| DINESH KUMAR S | Prospect Identification Using Data Analytics | Weboomba Pvt Ltd |
| DR.R.JEYALAKSHMI | Online And Offline Marketing Strategies | Eettal Food And Beverages |
- Total amount of Fund received – 606900
| FACULTY NAME | RESEARCH PROJECT TITLE | ORGANIZATION |
|---|---|---|
| DR V SASIREKHA | Corporate Social Responsibility Activities Of Amul | CBS Pvt. Ltd., Saidapet |
| DR.S.SANKAR | Retention Of Labource Force In Washing Unit | Celebrity Fashions Pvt., Ltd |
| DR.V.DHAYALAN | Job Stress Of Employees In Sales And Marketing | RDS Group Of Companies |
| DR.V.DHAYALAN | Scrap Reduction And Scrap Maintenance In Manufacturing Process | Madras Electroplatters |
| MR.K.MURUGAN | The Relevance Of Sales Promotion To Business Organisations | Aachi Masala Pvt Ltd. |
| DR USMAN MOHIDEEN K S | Retention Of Employees In Manufacturing | Reliance Steel Corporation |
| DR.P.VENKATESH | Strategies To Reduce Arbitration Stress For Stock Brokers | BMA Wealth Creators |
| DR. V.HEMANTH KUMAR | Service Quality And Customer Retention Strategies | Skyware Solutions |
| Dr. K SOUNDARAPANDIYAN | Awareness Creation Of Financial Instruments For Ngos | Mcube Academy Pvt Ltd |
| DINESHKUMAR | 5s Strategy Implementation | Mercury Fashions |
| DR R JEYALAKSHMI | Employee Expectations About Salary In Data Entry Field | MK Business Solutions |
| DR R JEYAALAKSHMI | Hospital Management | Shadithya Hospitals |
