Publications

JOURNAL

S.NoName Of The FacultyTitle Of ArticleJournal NameVolIssueIssn (Online)Issn (Print)Pg.NoYearMonth
1Dr.K.MaranAn Overview On Export Of Cashew Nuts From IndiaShankya International Journal Of Management & Technology710975-3915117-1262018August
2Advertising Foods To ChildrenM- Infiniti-Journal Of Management1320973-719737-452018July
3A Study On Pricing Strategies With Reference To Tapco PneumaticsSankhya International journal of Management and TechnologyVol-730975-391555-602018October
4Impact Of Various Financial Indicators On Profitability Of Selected Steel Companies In IndiaM-Infiniti Journal Of Management1210973-719773-79.2018September
5A Study On Customer’s Satisfaction On Affiliate Marketing In E-Commerce Business With Reference To Chennai CityInternational Journal Of Pure And Applied Mathematics311314-3395735-7432018September
6An Empirical Evaluation Of Interdependence Between Underlying Factors Directing Consumer’s Response Creation And Media Advertisement-A Special Focus On Consumer Packaged Goods In South Indian StanceInternational Journal Of Mechanical And Production Engineering Research And Development832249-6890985-9912018October
7A Study On Impact Of An Affiliate Marketing In E-Business For Consumer’s PerspectiveInternational Journal Of Engineering And Technology1022319-8613471-4752018Novemberr
8Determinants Of Factors Influence To Purchase The Branded Laptop On E- CommerceAsian-African Journal Of Economics And Econometrics8193-99.2018Novemberr
9An Empirical Study On Factors Influencing Consumer Satisfaction: A Study In Relation To Branded Shirts”International Journal Of Mechanical And Production Engineering Research And Development832249-6890,1644-1649.2018Novemberr
10Potential Market Identification For Petroleum Coke In South IndiaM-Infiniti- Journal Of Management121Issn 0973-7197198-2052018June
11A Study On Effectiveness Of The Monthly Magazine And Improve Its Utility With Reference To Sona Comstar Private LimitedSankhya International journal of Management and TechnologyVol-730975-391561-672018October
12Dr.V.SasirekhaFacilitative Role Of Social Commerce In Consumer Decision Making With Special Reference To E-TailingAjanta – Multidisciplinary Quarterly Research Journal812277 57302019Jan - March
13A Study On The Influence Of E Service Quality Towards Customer Loyalty With Special Reference To E Retailers In IndiaAjanta – Multidisciplinary Quarterly Research Journal812277 57302019Jan - March
14Work Life Balance Of Women Police - A Conceptual Study, Academica Journal Of C.M College, Dharbhanga, Bihar62321-97341062018Jan - June
15Dr V SasirekhaWomen In Advertisements – A Perceptual StudySankhya International Journal Of Management And Technology
16Dr V SasirekhaAdvertising And Society – Empirical Analysis With Reference To AgeSankhya International journal of Management and TechnologyVol-730975-3915147-1532018October
17Dr.V.Hemanth KumarTalent Acquisition Of Mechanical Engineers With Reference To Engineering Enterprises – A Critical InvestigationInternational Journal Of Civil Engineering And Technology(Ijciet) Issn: 0976-6308, Pp-1970-1974.Vol (9)Issue 11Issn: 0976-63082018November
18Study On Job Satisfaction Of The Mechanical Engineering Professionals With Reference To ChennaiInternational Journal Of Mechanical Engineering And Technology(Ijmet)Vol (9)Issue 11Issn: 0976-63402018November
19Dr V Hemanth KumarA Study On Retailers Satisfaction Towards Various Brands Of Cements With Reference To ChennaiSankhya International journal of Management and TechnologyVol-730975-3915131-1402018October
20Dr.K.Soundara PandiyanMarital Status And Stress Level: A Study With Reference To Women Employees In It SectorManagement ReviewVolume 10Issue 10975-7988Jul-162019Jun-19
21Influence Of Customer Perceived E-Service Quality On Satisfaction And Purchase Intention With Reference To Online Shopping- A StudyInternational Journal Of Management, Technology And EngineeringVolume 9Issue 52249-7455698-7102019May-19
21Job Satisfaction Affirms Employee Retention – An Empirical Study With Reference To Cement IndustrySuraj Punj Journal For Multidisciplinary ResearchVolume 9Issue 52394-2886121-1302019May-19
22A Study On Impact Of Students Perceived Service Quality On Brand Performance Of Self Financing Engineering InstitutionsInternational Journal Of Society Systems ScienceVolume 11Issue 11756-252x2019Feb-19
23Effects Of Workplace Fun On Employee Behaviors: An Empirical StudyInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Volume 8Issue 32249-68902018Dec-18
24Impact Of Gst On Automobile Sector In India – A StudySankhya International Journal Of Management And Technology
25An Evaluation Of Nifty Pse Index Movements Through Fibonacci Series - A StudyAsian Journal Of ManagementVolume 9Issue 22321-57632018Jun-18
26Dr K SoundarapandianIndia’s Export Performance: Trends And ImplicationsSankhya International journal of Management and TechnologyVol-730975-3915154-1602018October
27Dr.B.Venkateswara PrasadRolling Resistance In Passenger Vehicle TyresInternational Journal Of Mechanical Engineering And Technology (Ijmet)913510–5152018December
28Customer Satisfacton Towards A Retail OutletSankhya International Journal Of Management And Technology
29Customer Satisfaction Towards Online Buying BehaviourSankhya International journal of Management and TechnologyVol-730975-391501-Jun2018October
30Dr.R.SureshRolling Resistance In Passenger Vehicle TyresInternational Journal Of Mechanical Engineering And Technology (Ijmet)913510–5152018December
31Mechanical Engineers Satisfaction Towards The Implementation Of Internal Certification913516-5202018December
32A Study On Impact Of Select Time Tracking Tools In Software Project DevelopmentAjanta81Issn 2277-5730149 – 1542019March
33A Study On Service Providers Perception With ReferenceSankhya International journal of Management and TechnologyVol-730975-391546-552018October
To App Based Domestic Appliance Service Providers In Chennai
34A Study On Employee Engagement With Reference To SelectSankhya International journal of Management and TechnologyVol-730975-391525-322018October
Alloy Manufacturing Industries In Chennai
35Dr.S.SankarA Study On Behaviours Of Investors With Reference To Capital Market In ChennaiInternational Journal Of Mechanical And Production Engineering Research And Development(Ijmperd)Vol.8, Special IssueIssn(E):2249-8001Issn(P):2249-6890939-9452018December
36A Study On Employee Engagement With Reference To Select Alloy Manufacturing Industries In ChennaiSankhya International journal of Management and TechnologyVol-730975-391525-322018October
37Dr S SankarA Study On Inventory Management With Reference To Minda Sai Pvt Ltd.Sankhya International journal of Management and TechnologyVol-730975-391575-842018October
38Dr.L. ArunachalamA Study On Fiscal Appraisal With Reference To Sriman Madhwa Sidhantaonnahini Permanent Nidhi Limited (S.M.S.O)Sankhya International Journal Of Management And Technology
39Dr.V.DhayalanImpact Of Profit Earning Per Share And Dividend On Equity Performance On Select Steel Sector Using Discrimination AnalysisInternational Journal Of Mechanical And Production Engineering Research And Development8Special2249-80012249-6890998-10072018December
40Saving Habit And Investment Preference Of Government School Teachers In Vellore DistrictInternational Journal Of Mechanical And Production Engineering Research And Development8Special2249-80012249-6890922-9262018December
41Mr.K.MuruganA Study On Customer Perception Towards Mugi Ultra Liquid DetergentJournal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890978-9842018December
42Dr.K.S.Usman MohideenA Study On Effectiveness Of Employee Retention Through Employer Branding, Employee Engagement And Development – With Reference To Information Technology IndustryInternational Journal Of Management, Technology And Social Sciences122637-127867-722019May
43Qwl In Die Casting Industry – An Emprirical AnalysisSankhya International journal of Management and TechnologyVol-730975-3915107-11122018October
44Nexus Between New Age Marketing Tools And Buying Behavior Of Echo BoomersInternational Journal For Research In Engineering Application And Management522454 915096-1002019May
45Issues And Challenges In Container Handling – An Empirical StudyInternational Journal Of Management And Technology952249-74552727- 27322019May
46Erp Implementation Issues And Challenges In Construction IndustryJournal Of Emerging Technologies And Innovative Research652349- 5162142-1462019May
47An Analytical Model For Supplier Selection Using Fuzzy Inference System352395 - 12601-Aug2019May
48An Empirical Analysis To Measure Determinants Of Consumer Based Brand Loyalty Towards Fast Moving Consumer Goods Industry In India – With Special Reference To Selected Metropolitan CityInternational Journal Of Business Intelligence And Innovation22348 470518-262019February
49A Study On Impact Of Select Time Tracking Tools In Software Project DevelopmentInternational Multidisciplinary Quarterly Research Journal Ajanta812277- 5730149- 1542019January – March
50An Empirical Evaluation Of Interdependence Between Underlying Facets Directing Consumer’s Response Creation And Media Advertisement – A Special Focus On Consumer Packaged Goods In South Indian InstanceInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)832249 - 80012249 – 6890985 - 9912018December
51A Study On Container Handling With Reference To Select Container Freight StationsSankya International Journal Of Management And Technology729753915229- 2392018October
54Dr.R.JeyalakshmiNexus Between New Age Marketing Tools And Buying Behaviour Of Echo BoomersInternational Journal For Research In Engineering Application & Management(Ijream)52Issn:2454-915096-1002019May
55A Study On Impact Of Profit, Earning Per Share And Dividend On Equity Performance On Select Steel Sector Using Discriminant Function AnalysisInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
56A Study On Customer Perception Towards Mugi Ultra Liquid DetergentInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
57Marketing Strategies For PetcokeSankhya International Journal Of Management And TechnologySankhya International journal of Management and TechnologyVol-730975-39152018October
58Mr.P.VenkateshA Study On EmployeeSankhya International journal of Management and TechnologyVol-730975-3915122-1302018October
Welfare And Benefits With Refrence To Kerry Indev Logistics Pvt.Ltd
59A Study On Defect Reduction Using Six Sigma With Reference To
Sfp Sons India Private Limited
60Saving Habit And Investment Preference Of Government School Teachers In Vellore DistrictInternational Journal Of Mechanical And Production Engineering Research And Development (Ijmperd)Vol. 8Special Issue 3Issn (E): 2249-8001Issn (P): 2249-6890Pp: 998-10072018Dec
61Mr.S.DineshkumarImpact Of Demonetization On Agriculture Sector In IndiaSankhya International journal of Management and TechnologyVol-730975-391533-462018October
62A Study On User Experience In Online Banking – ASankhya International journal of Management and TechnologyVol-730975-391514-252018October
Behavioural Analysis With Respect To Altimetrik
63Impact Of Demonetization On Agriculture Sector In IndiaSankhya International journal of Management and TechnologyVol-730975-391533-452018October
64Enablers For An Academician - An Employee EmpowermentSankhya International journal of Management and TechnologyVol-730975-3915107-1122018October

CONFERENCE

PUBLICATION IN CONFERENCES – 2020-2021


S.NOFACULTY NAMETITLE OF THE ARTICLEJOURNAL NAME/VOL.NO (ISSUEISSN/ ISBNMONTH/PG. NO
1DR.K.MARANA Study On Consumer’s Preference Towards Product Features With Reference To
White Durable Goods
M-Infiniti Journal Of Management12(3)AUGUST, 201862-68
2A Measure On Perceived
Service Quality Of White Durable Goods Retailers
International Journal Of Multidisciplinary Researches4(5)2349-8684MAY, 2019108-
111
3DR.V.SASIREKHAA Study On The Influence Of E Service Quality Towards Customer Loyalty With Special Reference To
E Retailers In India
Ajanta8(1)2277 5730.MARCH, 2019Oct-18
4DR.V.HEMANTH KUMARGrowing Technology AndAUGUST,2018
5Youth Hazards – A Study With Reference To Smartphone Users In
Chennai
DECEMBER , 2018
6Influence Of Product Placement On Purchase Intention - A Study With
Reference To Tamilnadu
DECEMBER , 2018
7Technology Obsession And Health Hazard -An Empirical Analysis With
Reference To South India
MAY, 2020
8DR.R.SURESHA Study On Container Handling With Reference To Select Container Freight
Stations
Sankya International Journal Of Management And Technology7(3)9753915OCTOBER, 2018229-239
9An Empirical Analysis ToInternational Journal Of Business82348 4705FEBRUARY, 201918-26
10Measure Determinants Of Consumer Based Brand
Loyalty
Intelligence And Innovation
A Study On Impact Of Select Time Tracking Tools In Software Project
Development
International Multidisciplinary Quarterly Research Journal Ajanta2(1)2277-5730JANUARY, 2019149- 154
11DR.K.S.USMAN MOHIDEENA Study On Container Handling With Reference To Select Container Freight StationsSankya International Journal Of Management And Technology7(3)9753915OCTOBER,2018229- 239
12An Empirical Analysis To Measure Determinants Of Consumer Based Brand
Loyalty
International Journal Of Business Intelligence And Innovation22348 4705FEBRUARY,201918-26
13Ksa – Approach Of Gap Analysis Towards Management Graduate’s Deliverables And Industry Expectation – A Contemporary Perspective Of Human Resource
Professionals
International Journal Of Recent Technology And Engineering82277-3878SEPTEMBER, 20182876-2879
14A Study On Impact Of Select Time Tracking Tools In Software Project
Development
International Multidisciplinary Quarterly Research Journal Ajanta8(1)2277-5730JANUARY-
MARCH, 2019
149-154

BOOKS & BOOK CHAPTER

BOOKS AUTHORED AND EDITED

S.NoName of the FacultyBook titleISBNPublisherAuthored/Edited
1Dr K MaranFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
2Dr Usman Mohideen K SFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
3Dr R JeyalakshmiFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
4Dr P VenkateshFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited
5Dr S Dinesh KumarFacets of Marketing in Changing Environment978-81-947149-3-4Sairam IMEdited

Chapter Contribution

S.NoName Of The FacultyChapter TitleBook TitleIsbnPublisherMonth & YearP.No
1Dr.K.MaranE-Learning In Rural IndiaFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April01-Oct
2Investor’s Perception Towards Long Term Financial PlanFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April78-90
3Dr.V.SasirekhaAn Association Of Age With Purchase Frequency In E-Tailing Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April72-77
4A Study On Differences In Purchase Frequency For Social Commerce With Special Reference To Education BackgroundFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April105-113
5Dr.V.HemanthkumarGlobal Pandemic And Vaccination Drive - A Study With Special Reference To IndiaFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 AprilNov-18
6Dr.K.SoundarapandianWomen Welfare And Safety With Reference To Salcomp Manufacturing Pvt Ltd – A StudyFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April91-104
7Dr.B.Venkateswara PrasadEmployeesstresswith Reference To AManufacturingcompanyFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April19-23
8Dr. R.SureshA Study On Effectiveness Of Talent Acquisition And Retention With Reference To Selected It Industries In Chennai Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April31-43
9Dr.S.SankarA Study On Effective Cash Management System Performance In Abc Techno Labs India Private LimitedFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April24-30
10Dr.V.DhayalanA Study On Perception Of Students Regarding E-Learning During Covid-19 Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April53-62
11Mr.K.MuruganInvestors Trading Behavior Towards Commodity MarketEmerging Trends In Banking & Finance978-93-90996-49-0Archers & Elevators Publishing HouseAug-2173-78
12A Study OnWorklife Balance Of Employees With Reference To Dalmia Cements During Covid-19 Pandemic                                                    Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April141-154
13Dr.K.S.UsmanMohideenAn Empirical Analysis On Role Of Job Satisfaction On  Organisational Commitment With Reference To Teaching  Faculties In Private Colleges  Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April155-165
14Dr.R.Jeyalakshmi“A Road FromTakshashila To Holistic Higher Education”The National Education Policy 2020: Meeting Goals Of 21 St Century Education978–93 – 87229 –73 – 0Abs BooksJuly 2020 57-63
15Dr.P.VenkateshInvestors Trading Behavior Towards Commodity MarketEmerging Trends In Banking & Finance978-93-90996-49-0Archers & Elevators Publishing HouseAug-2173-78
16A Study On Brand Awareness Of Vesta Ice Cream Of KseLtd.Reference To Thrissur DistrictFacets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April
17Dr.S.DineshkumarCustomer Perception Towards Cosmetics Products With Reference To Urban Company Pvt Ltd – A Study, Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April114-140
18Ms.V.ManjulaAn Empirical Analysis On Role Of Job Satisfaction On  Organisational Commitment With Reference To Teaching  Faculties In Private Colleges  Facets of Marketing in Changing Environment978-81-947149-3-4Sairam Im2021 April155-165

BOOKS AUTHORED AND EDITED

S.noName of the facultyBook titleIsbnPublisherAuthored/edited
1Dr K.MaranFinancial
management
9789380485454Sahara
publication
Authored
2Dr V.Hemanth kumarInternational multi- disciplinary conference on arts, social science, management and technology978-81-944235-2-2Anuragam publishersEdited

Chapter Contribution

S.NOName of the FacultyChapter TitleBook TitleISBNPublisherMonth & Year
1Dr K MaranNPA – Private BanksInnovation, Entrepreneurship and Economy for Sustainable9789353219659Sri Sai Ram Institute of Management StudiesOct-18
2Dr K SoundarapandianService Recovery Paradox on Customer RetentionInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
3Dr R SureshSales Promotion Effectiveness in Motor IndustryInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
4Dr L ArunachalamBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
5Dr V DhayalanInvestor Perception towards Real Estate SectorInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
6Dr K S Usman MohideenBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
BOOKS AUTHORED AND EDITED
S.noName of the facultyBook titleISBNPublisherAuthored/edited
1Dr K.MaranAccounting formanagement
2Dr V.Hemanth kumarHuman resource management978-93-5273-940-0Himalaya publishing house, NewDelhiAuthored
3International conference onemerging trends in978-93-88410-82-3Anuragam publishersarts, social science, management andtechnology
4Dr S.SankarPrinciples of managementIsbn: 978-93-5273-550-1Himalayapublishing houseAuthored
5Financial managementIsbn: 978-93-5273-939-4Himalaya publishinghouseAuthored

CHAPTER CONTRIBUTION
S.NOName of the
FacultyChapter TitleBook TitleISBNPublisherMonth& Year
1Dr K MaranTalent Acquisition – Need of anHour
2Dr V Hemanth KumarChallenges and Opportunities in Urban Farming:A Study With Reference to ChennaiStart-Up Enterprises and Contemporary Innovation Strategies in the GlobalMarketplace978-1-5225-4831-7IGI GlobalNov. 2017
3Dr B VenkateswaraPrasadRecruitment and Selection Process in Hospitals
4Dr S SankarPromotional Strategy and CustomerResponse
5Mr K MuruganE-recruitment – An Insight
6Dr K S Usman MohideenAn analytical study on employee attrition with reference to selectcement industry
7Ms V ManjulaAn analytical study on employee attrition with reference to select cement industry

Publications-Journals(old)

S.NoFACULTY NAMEPUBLICATIONS
1Dr. K. MARANClick here to View
2Dr. L. ARUNACHALAMClick here to View
3Dr. V. ANBAZHAGANClick here to View
4Dr. V. SASIREKHAClick here to View
5Dr. V. HEMANTH KUMARClick here to View
6Dr. K. SOUNDARAPANDIYANClick here to View
7Dr. S. SANKARClick here to View
8Dr. B. VENKATESHWARA PRASADClick here to View
9Dr. R. SURESHClick here to View
10Dr. V. DHAYALANClick here to View
11Mr. K. MURUGANClick here to View
12Dr. K S USMAN MOHIDEEN Click here to View
13Dr. R. JAYALAKSHMIClick here to View
14Dr. P. VENKATESHClick here to View
15Dr. S. DINESH KUMARClick here to View
16Ms. V. MANJULAClick here to View
17Dr. T. PRAVEEN KUMARClick here to View
18Dr. A. KRISHNA SUDHEERClick here to View