• Customer perception on channel of distribution of translation service industry

  Dr. Priyadarshini, Mr. R Subash, Dr. J.Krithika & Ms. Swetha

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• Purchasing behaviour of consumers with different income levels of ferrero rocher chocolates

  Mr. P. Anbarasan & Dr. M. Soundarya

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• A study on interactive advertising and brand engagement

  Dr. G.H Kerinabbeenu & Ms. N Deepa Rekha

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• A study on the influence of personalized experiences on brand loyalty

  Dr. P. M. Shiva Prasad & Mrs. Tanuja S

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• Unlocking Customer Adoption of AI Chatbots: Insights from the Sri Lankan Telecom Sector

  Mohamed Buhary Fathima Sanjeetha, Samsudeen Sabraz Nawaz, and Abdul Majeed Mohamed Mustafa

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SJBMT@2025