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JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY
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  • Customer perception on channel of distribution of translation service industry

    Dr. Priyadarshini, Mr. R Subash, Dr. J.Krithika & Ms. Swetha

  • Purchasing behaviour of consumers with different income levels of ferrero rocher chocolates

    Mr. P. Anbarasan & Dr. M. Soundarya

  • A study on interactive advertising and brand engagement

    Dr. G.H Kerinabbeenu & Ms. N Deepa Rekha

  • A study on the influence of personalized experiences on brand loyalty

    Dr. P. M. Shiva Prasad & Mrs. Tanuja S

  • Unlocking Customer Adoption of AI Chatbots: Insights from the Sri Lankan Telecom Sector

    Mohamed Buhary Fathima Sanjeetha1*, Samsudeen Sabraz Nawaz2, and Abdul Majeed Mohamed Mustafa3 1&2Department of Management and IT, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil, Sri Lanka 3Department of Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil, Sri Lanka