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ACADEMIC YEAR 2012 – 2013

S.NOName of the
FacultyChapter TitleBook TitleISBNPublisherMonth& Year
1Dr K MaranTalent Acquisition – Need of anHour
2Dr V Hemanth KumarChallenges and Opportunities in Urban Farming:A Study With Reference to ChennaiStart-Up Enterprises and Contemporary Innovation Strategies in the GlobalMarketplace978-1-5225-4831-7IGI GlobalNov. 2017
3Dr B VenkateswaraPrasadRecruitment and Selection Process in Hospitals
4Dr S SankarPromotional Strategy and CustomerResponse
5Mr K MuruganE-recruitment – An Insight
6Dr K S Usman MohideenAn analytical study on employee attrition with reference to selectcement industry
7Ms V ManjulaAn analytical study on employee attrition with reference to select cement industry

ACADEMIC YEAR 2011 – 2012

S.noName of the facultyBook titleISBNPublisherAuthored/edited
1Dr K.MaranAccounting formanagement
2Dr V.Hemanth kumarHuman resource management978-93-5273-940-0Himalaya publishing house, NewDelhiAuthored
3International conference onemerging trends in978-93-88410-82-3Anuragam publishersarts, social science, management andtechnology
4Dr S.SankarPrinciples of managementIsbn: 978-93-5273-550-1Himalayapublishing houseAuthored
5Financial managementIsbn: 978-93-5273-939-4Himalaya publishinghouseAuthored

ACADEMIC YEAR 2011 – 2012

S.NOName of the FacultyChapter TitleBook TitleISBNPublisherMonth & Year
1Dr K MaranNPA – Private BanksInnovation, Entrepreneurship and Economy for Sustainable9789353219659Sri Sai Ram Institute of Management StudiesOct-18
2Dr K SoundarapandianService Recovery Paradox on Customer RetentionInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
3Dr R SureshSales Promotion Effectiveness in Motor IndustryInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
4Dr L ArunachalamBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
5Dr V DhayalanInvestor Perception towards Real Estate SectorInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18
6Dr K S Usman MohideenBalanced score card: comparative study between modern and traditional framework with recommended framework for corporateInnovation, Entrepreneurship and Economy for Sustainable Development9789353219659Sri Sai Ram Institute of Management StudiesOct-18